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Overview of CRM

Overview of CRM

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Published by suraj51

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Published by: suraj51 on Jan 19, 2010
Copyright:Attribution Non-commercial

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07/23/2010

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Overview of CRM
Dr. Elijah Ezendu
FIMC, FCIM, FIIAN, FBDI, FAAFM, FCCM, MIMIS, MITD, ACIArb, ACIPM,PhD, DocM, MBA, CWM, CBDA, CMA, MPM, PME, CMC
 
Learning Objectives
At the end of the course, participants shouldbe able to do the following:
Explain the concepts of CRM
Explain the concepts of eCRM
Identify the difference between CRM and Traditional Marketing
Identify the difference between CRM andDatabase Marketing
Identify the relationship between CRM andeCRM
 
“Customer Relationship Managementis a comprehensive strategy andprocess of acquiring, retaining andpartnering with selective customersto create superior value for thecompany and the customer.”
-
 
Parvatiyar and Sheth

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