FOR IMMEDIATE RELEASE January 19, 2010Contact: Albert S. Watkins @ 314-727-9111 or 314-283-5736SCHOOL BANS THE SOUTH BUTTSt. Louis, Mo. The Mary Queen of Peace Parish School inSt. Louis, Missouri has banned The South Butt parody clothing,declaring the clothing “inappropriate at school.” The declarationwas communicated to the parents of students attending this Catholicschool in a letter issued late last week by the school’s Principal,Gerry Kettenbach, PhD.The Principal’s letter couched the ban by advising theparents, “Today we noted a couple of students wearing attire with alogo the opposite of North Face” and thereafter declared same“inappropriate.”“The South Butt applauds Dr. Kettenbach and The MaryQueen of Peace Parish School for recognizing the difference betweena face and a butt and certainly respects the decision of the learnedPrincipal to assert The South Butt apparelisinappropriate,” saidAlbert S. Watkins, legal counsel for the St. Louis based parodyapparel company. “The South Butt only wishes North Face wouldhave consulted with Dr. Kettenbach prior to initiating its lawsuitagainst The South Butt,” concluded Watkins.North Face has sued The South Butt in federal courtalleging trademark infringement and seeks to procure an ordermandating the cessation of the manufacturing, marketing and saleof The South Butt apparel.Contact information for Mary Queen of Peace Parish School:

680 W. LockwoodWebster Groves, Missouri 63119314-961-2891 (phone)314-961-7469 (FAX)http://mqpwg.org/school/

Redacted portion of Principal’s Letter to Parents:

School Uniform: Throughout the year students have gotten looser in theiradherence to the school uniform code. We’re seeing more boys with long hairand girls in short skirts—not to mention the sloppiness of multiple colors of sweatshirts. Please review the expectations on pp. 94-95 of the Buzz Bookand help your child(ren) make appropriate clothing choices. We are reviewingthe uniform code for adjustments for next year, but, in the meantime,everyone is expected to meet the expectations set forth in the current code.