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Laptop Industry in India- Jan 2010

Laptop Industry in India- Jan 2010

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Published by manali_shah
Project on Laptop Industry in India made in Jan 2010. Hope it helps you out
Project on Laptop Industry in India made in Jan 2010. Hope it helps you out

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Published by: manali_shah on Jan 19, 2010
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08/17/2013

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Introduction toAdvertising
A Project on theLaptop Industryin India
Submitted to: Mr RajwadeSubmitted by:Manali Shah – 43Munira Rangwala – 34Shweta Mane – 00Akshay Bhatkar- 04
 
SY BMM, V.G. Vaze College of Arts, Science & Commerce
Laptops were originally considered to be "a small niche market" and were thoughtsuitable mostly for "specialized field applications" such as "the military, the InternalRevenue Service, accountants and sales representatives". But today, there are alreadymore laptops than desktops in businesses, and laptops are becoming obligatory for student use and more popular for general use.
Key players in the Indian Industry today:
Hewlett-Packard Company
Hewlett-Packard Company commonly referred to as HP, is a technology corporationheadquartered in Palo Alto, California, United States; with offices at the old CompaqCampus in Houston, Texas. HP is the largest technology company in the world andoperates in nearly every country. HP specializes in developing and manufacturingcomputing, storage, and networking hardware, software and services. Major product linesinclude personal computing devices, enterprise servers, related storage devices, as well asa diverse range of printers and other imaging products. Today HP serves more than one billion customers in more than 170 countries on six continents. When HP merged withCompaq in 2002, it took over Compaq's existing naming rights agreement. As a result,HP sells both HP and Compaq-branded machines.
Segments of HP:
StudentsTravelersHome and FamilyEntertainmentTechnology and Style
Models of HP:Mini
: To help schools offer affordable computing to every student, HP introduced a full-function, mini-notebook PC priced starting under $500.Designed for the educationmarket, the HP 2133 Mini-Note PC is flexible enough for students to use from theclassroom to the family room. The HP Mini provides mobile professionals a sleek,lightweight device that provides access to information and the ability to collaborate withothers as well as to communicate via email, instant messaging or even bloging.
 
Compaq Presario:
Compaq Presario range of laptop computers in India are used for daily computing works. Having great range of selection these Compaq laptops are perfectfor your daily use. Keeping in mind your entire requirement HP Compaq in India hasdeveloped these laptops, more technology oriented.
HP Pavillion:
HP pavillion range of laptops is more powerful and trendier serving morein big businesses and traveling personnel. Supporting all kinds of multimedia theselaptops/notebook in Indian market are appropriate fro multimedia. These are very powerful and easy to use laptops. The various series that HP pavilion is available aredv8000 series, dv5000 series, dv2000 series and dv1000.
Special edition:
Special edition for Hp pavilion laptops are mainly designed to give youentertainment in secure environment. More technology sound with higher power andspeed these special edition laptops/notebook are here to make your dreams come true.
HP support:
HP has a support section on its website, www.welcome.hp.com. The site offers solutionsto FAQs. However, the site is not ever user-friendly and navigation can be a bit difficultfor the uninitiated. The site offers consumer and business support forums. It also offers anonline support call and diagnostic. There is an option to automatically check if the driversare in need of an update. The site offers help categorically apart from some tips and tricks posted by users on a forum.
HCL Enterprise Limited
HCL Enterprise Limited (formally known as HCL Computers Limited) is one of India'slargestelectronics,computingandinformation technologycompany. Based in Noida, near Delhi,the company comprises two publicly listed Indian companies,HCL Technologiesand HCL Infosystems.A formidable name in the Indian IT Market is HC which spans for more than threedecades. HCL is known for constant innovations which are visible in their new ranges of laptops from time to time. Some of the popular models of HCL laptops include HCLLaptop Z22- Z2201, HCL Notebook P21- P2110, HCL Notebook K21- K2101, HCLLaptop X9912- AX9015, HCL Laptop Z24- Z2403 and so on HCL laptops are known for their portability as they are one of the slimmest in the Indian market. HCL laptops inIndia are customized according to the Indian customers, keeping in mind their needs,look and feel.The three basic funda which HCL implements in their laptops or you can say three basic points which is implemented in all thelaptops in Indiaare:
SLIM
: HCL India is among companies making the slimmest laptops/notebook inIndia.

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