What is your revenue model?
More simply, how do you expect to make money?
Who is behind the company?
"Bet on the jockey, not the horse" is a familiar saying amongInvestors. Tell them a little about you and your team'sbackground and achievements. If you have a strong advisoryboard, tell them who they are and what they have accomplished.
Who is your competition?
Don't have any? Think again. Briefly discuss who they are andwhat they have accomplished. Successful competition can be anadvantage-they are proof your business model and/or conceptwill work.
What is your competitive advantage?
Now that you've identified your competition, you need toeffectively communicate how your company is different and whyyou have an advantage over them. A better distribution channel?Key partners? Proprietary technology?
What your Elevator Pitch must contain:
Open your pitch by getting the Investor's attention with a"hook." A statement or question that piques their interest towant to hear more.
About 150-225 words
Your pitch should go no longer than 60 seconds.
Investors expect energy and dedication from entrepreneurs.
At the end of your pitch, you must ask for something. Do youwant their business card, to schedule a full presentation, to askfor a referral?Once you've written your elevator pitch, it's time to practice it overand over and over. Make sure it flows well. Say it to family andfriends. Get their feedback.But what if you aren't an entrepreneur? You still need an elevator pitchto concisely tell your story, attract interest from employers, raisedonations, etc. Invest part of your other 8 hours to nail your pitch. Usethe template above to get started so whenever you hear, "tell meabout yourself," you can take a deep breath, relax, and wow them.
(Image of elevator panel by