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30 Days to Digital Media Expertise
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Sections
« prev | next »- Day 2: Why Don’t Two People See the Same Ad at the Same Time Online?
- Day 3: Third-Party Ad Server (3PAS)
- Day 4: Third-Party Research
- Day 5: Targeting Takes on New Form
- Day 6: Local Content Versus Local Users
- Day 7: There Are No Ads on Google.com
- Day 8: Understanding “Reach”
- Day 9: Allocating Budget
- Day 10: Every City Is Online
- Day 11: Determining Campaign Objectives
- Day 12: Campaign Objectives Part II: Approach with the User in Mind
- Day 13: Measuring Your Campaign’s Success
- Day 14: ZIP Targeting Online
- Day 15: The Power of Real-Time Education
- Day 16: 1+1 = 3 (Search + Display)
- Day 17: Choosing a Pricing Model
- Day 18: Consider Rich Media for Brand-Oriented Objectives
- Day 19: Ad Server and Site Analytics Data: Unhappy Together
- Day 20: Ad Networks, Exchanges, and DSPs
- Day 21: People, Pages, and Placements
- Day 22: Beware of Over-Targeting
- Day 23: Pricing Models and How They Affect Placements
- Day 24: What Is a “Placement”?
- Day 25: Post-Impression/ View-Through–It’s Vital
- Day 26: Daily Reporting
- Day 27: Discrepancies
- Day 28: $0.30 CPMs
- Day 29: Transparency
- Day 30: Upfronts
- One Month Later:
- Bonus Day #1: Filling a Need We Never Knew We Had
- Bonus Day #2: Online Video Marketing: You Ought to Be in Pictures
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