PROJECTTITLEDATE

Tom Losinski • 908-705-3291 • sirt2thelo@gmail.com

LOGO ANIMATIONVIKTOR & ROLF12.27.09

CONCEPT 01 - REFERENCE

PROJECTTITLEDATE

Tom Losinski • 908-705-3291 • sirt2thelo@gmail.com

LOGO ANIMATIONVIKTOR & ROLF12.27.09

CONCEPT 01 - CREATIVE WRITING

As with all major fashion houses, Viktor & Rolf come out with a style book for every season. In this animation itfocuses on their storytelling and creative approach to their brand through the visualization of a style/ip book.As the spot opens there is a ood of their work as if it was on the pages of a ip book. The viewer only catchesglimpes of all of their past and present garements almost like it were a compendium of their work. It goes so fastthat it seems to have this dreamy, magical quality with contrasting pastel and vibrant colors. The pages are turn-ing so fast that the blurs turn into scenes of their most recent fashion show, like it was an early turntable anima-tion. Once the quick story starts to close the logo begins to ash by as part of the animation as if it is the bow toa present or the icing on the cake to this almost instantaneous journey through the designers minds.