PSA

ASPCA

PROJECTTITLEDATE

Tom Losinski • 908-705-3291 • sirt2thelo@gmail.com

PSA ASPCA 12.27.09

The ASPCA stands for The American Society for the Prevention of Cruelty to Animals, where their main objectiveis to rescue animals that are in hostile enivornments and are being treated unfairly.The main concept behind the visuals for this piece is centered around the balloon animal. (Mainly the balloondog.) Since dogs are one of the principle animals rescued by the ASPCA it is only tting that this the symbolused. The idea is to show these balloon dogs being treated the way real animals are treated in the world andgaining an emotional response without having to show the actual destruction of these poor animals. The videoshould also elicit an emotional arc where the viewer does not think it is about the ASPCA until the ending. So inessence the viewer should go from happy to sad in a short amount of time spiking their curiosity of the problem.