Basic

• 2 – 3 layers of design
• Lots of empty space
• Lots of different fonts used
• Lots of colours used
• Photo is suitable for purpose
• Target audience is implied
• Cover stories are included

Expertise
• 3 – 4 layers
• Uses the three colour rule
• Pictures/photographs match purpose
• Evidence of a range of photoshop tools used
• Target audience is clear
• Different fonts are used for effect
• Slogans are used
• Evidence of appropriate language used
• A number of cover lines are used.

Excellence
• 4 – 5 layers
• Careful consideration of colours used
• Effective pictures/photographs
• Accurate use of a range of photoshop tools
• Target audience is explicit
• Denotation and connotation is considered
• Fonts are interesting and suit genre
• Masthead is eye catching
• Slogans are used and placed effectively
• Includes promotional offers
• Careful consideration of language techniques
• Cover lines lure the reader in
• Features are placed with precision