NMT phone. In 1991, GSM – a new mobile standard opens up, Nokia equipment is used to makethe world’s first GSM call.Mobile revolution (1992-1999)In 1992, Nokia decided to focus on its telecommunications business. This was probably the mostimportant strategic decision in its history. As adoption of the GSM standard grew, new CEOJorma Ollila put Nokia at the head of the mobile telephone industry’s global boom – and made itthe world leader before the end of the decade. Nokia launches its first GSM handset, the Nokia1011. In 1994, Nokia Tune is launched. Nokia launches the 2100, the first phone to feature the Nokia Tune. In the same year the world’s first satellite call is made, using a Nokia GSM handset.In 1997, Snake – a classic mobile game, the Nokia 6110 is the first phone to feature Nokia’sSnake game. In 1998, Nokia becomes the world leader in mobile phones. In 1999, The Internetgoes mobile. Nokia launches the world's first WAP handset, the Nokia 7110. Nokia now (2000-present) Nokia’s story continues with 3G, mobile multiplayer gaming, multimedia devices and a look tothe future. In 2002, Nokia launches its first 3G phone, the Nokia 6650. In 2003, Nokia launchesthe N-Gage, mobile gaming goes multiplayer with the N-Gage. In 2005, The Nokia Nseries is born, Nokia introduces the next generation of multimedia devices, the Nokia Nseries. The billionth Nokia phone is sold. Nokia sells its billionth phone – a Nokia 1100 – in Nigeria. Globalmobile phone subscriptions pass 2 billion. In 2007 Nokia recognized as 5th most valued brand inthe world. Nokia Siemens Networks commences operations. Nokia launches Ovi, its newinternet services brand.
Nokia core business practices and philosophies are providing their customers with stylish,usable, robust, experiential and relevant devices with Nokia’s signature and world famousquality and ease of use. Nokia mobile phones provide to customer functional and emotional benefits:Functional benefits-GPS-PC integration-Media player -MP3 player