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Building a website that sells Building a website that sells
Presented by:Presented by:www.silcsolutions.comwww.silcsolutions.com
Content (1)Content (1)
The PlanThe Plan
Promote and market the organisationPromote and market the organisation
Learn more about the prospective and existing clients andLearn more about the prospective and existing clients and build relationship with them build relationship with them
Four steps to creating a successful websiteFour steps to creating a successful website
The Market ForcesThe Market Forces
Using the website to promote the organisation.Using the website to promote the organisation.
Use website traffic reportsUse website traffic reports
Once you get people to your site, engage them.Once you get people to your site, engage them.
Keep It SimpleKeep It Simple
The overall site, the graphicsThe overall site, the graphics
Copy or wordsCopy or words
Content (2)Content (2)
Smooth SailingSmooth Sailing
When structuring your siteWhen structuring your site
Show them the wayShow them the way
Best practicesBest practices
Tell Your StoryTell Your Story
Start on your homepageStart on your homepage
Toot your own horn by several waysToot your own horn by several ways
In With the NewIn With the New
Frequent updatesFrequent updates
The “K.I.S.S.” (Keep it simple, stupidThe “K.I.S.S.” (Keep it simple, stupid
Introduce contentIntroduce content
Content creationContent creation
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