Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising

4

th

Screen AdvertisingJanuary 2010

MPression Monthly Update

Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising

Contents

MPression Update

Volumes

On Portal Vs Off Portal

Traffic Trends and CTRDemographicsOperatorsHandset ManufacturersData and Connection Speeds

Part of Mobile Interactive Group (MIG). All rights reservedMobile Advertising

MPression Update: Volumes

Strong growth in MPressiontrafficDecember volumes 234%higher than at the beginning ofthe year

0.00%50.00%100.00%150.00%200.00%250.00%

% G r o w t h

MPression Traffic

Mprression Total Traffic Figures

MPression Metrics January 2010

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