An advertising medium is the mean to deliver the advertisingmessage. He advertising is to go in for right message or set of carriers keeping in the mind the cost, efficacy and specificationof the media. The media of advertising may broadly be classified into fivetypes. They are: -I) Indoor advertising.II) Outdoor advertising.III) Direct advertising.IV) Promotional advertising.V) Web advertising or Internet advertising.
Where people get the message by sitting at their home,through newspapers, magazines or hearing a radio orengrossed in T.V programmer or a film, is known as an indooradvertising.
Press advertising means advertising through newspapers,magazines and trade and technical journals. Press has becomethe most popular medium of advertisement. Press publicitytakes two forms.a)Newspapers and b) Magazines