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Media of Advertising

Media of Advertising

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Published by pratyo

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Published by: pratyo on Jan 21, 2010
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01/01/2013

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ASSIGMENT
OF
Advertising
&
SalesManagement
SUMBMITTED TO;
SUMBMITTED BY 
;
 
Mrs. Kamalpreet kaur PRATEEK SINGHROLL NO. 1835YEAR; B.A.II
nd
 ACKNOWLEDGEMENT 
 
Foremost I would like to thanks “Mrs.Dipshikha” for assigning an interestingand important task. I like to thanks tomy subject teacher “Mrs.Kamalpreetkaur” to help all the students and allnecessary support and information.Also thanks to my Friends who helpedme in completing the assignment.Last but not least my Parents withouttheir support and love; I can’t able tocorrect my mistakes.
Media of advertising
What its means by media research?
It is to do with the efficient media selection and the evolution of the advertising media effectiveness both before and after theselection of media schedule. It aims at finding out both ‘
reach
and ‘
impact 
’. Reach means coverage and the impact means theimpression created by the medium on the people.
 
An advertising medium is the mean to deliver the advertisingmessage. He advertising is to go in for right message or set of carriers keeping in the mind the cost, efficacy and specificationof the media. The media of advertising may broadly be classified into fivetypes. They are: -I) Indoor advertising.II) Outdoor advertising.III) Direct advertising.IV) Promotional advertising.V) Web advertising or Internet advertising.
I.Indoor Advertising
Where people get the message by sitting at their home,through newspapers, magazines or hearing a radio orengrossed in T.V programmer or a film, is known as an indooradvertising.
1.
Press Media:-
Press advertising means advertising through newspapers,magazines and trade and technical journals. Press has becomethe most popular medium of advertisement. Press publicitytakes two forms.a)Newspapers and b) Magazines
a)
Newspapers:-

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