Prepared by TeachStreetDaryn Nakhuda

Chief Technology Ofcer

Lily Lema-Hallauer

Marketing Associate

January 2010A primer for teachers on Search Engine Optimization(SEO). Learn the basics, see what Teachstreet does for you, and learn what you can to do to rank higher.

Search EngineOptimization101

Table of Contents

Page 1

Search Engine Optimization (SEO) is the process of increasing trafc to a website

from search engines such as Google, Yahoo, and Bing. The strategy behind SEO is tounderstand how search engines work and what people are searching for, in order to

boost a website’s ranking in search results, and thereby increase trafc to the site.

What is Search Engine Optimization?

TeachStreet.com

1. How Search Results are Broken Down 22. What We Want 33. How We Get There 34. Technical Approach - TeachStreet & SEO 44.1 Site Reputation 54.2 Site Architecture 54.3 Page Architecture 65. Content Approach - SEO & You 75.1 Places where you control the content 75.2 What you can do to improve your web presence 8A. Links 8B. Keywords & Content 105.3 Content tips using the SEO mindset 126. Resources 12

What you’ll get from this guide:

Learn the basics of SEOSee what TeachStreet does for youLearn what you can do to rank higher KeywordsLinksContent

Below is a Google search result for the query [Seattle piano lessons]. Here is a breakdown of what the searchresults display:

Paid Advertisements:

The top of the page and the right hand side of the page are paid advertisementsthat match the search query.

Local Mapped Results:

The map displays local search results, which is primarily useful for nding

businesses and schools with permanent addresses.

Organic Results:

The results below the map are the organic search results. Organic search results iswhat we at TeachStreet focus on, and we work hard to make sure TeachStreet is ranked high in theseresults.

Page 2

1. How Search Results are Broken Down

TeachStreet.com

Organic SearchResultsPaid Advertisements

Local MappedResults