Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
80Activity
0 of .
Results for:
No results containing your search query
P. 1
Social Media for B2B Marketing : Whitepaper

Social Media for B2B Marketing : Whitepaper

Ratings:

4.67

(3)
|Views: 4,612 |Likes:
Published by B2Bento
Social Media for B2B Marketing : a Whitepaper from www.b2bento.com
Social Media for B2B Marketing : a Whitepaper from www.b2bento.com

More info:

Published by: B2Bento on Jan 22, 2010
Copyright:Attribution Share Alike

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

07/10/2013

pdf

text

 
ASUTHOSH NAIR & JASPREET SIDHU
SOCIAL MEDIA FOR B2B MARKETING
 
Creative Commons Attribution-Share Alike 3.0
SHARE THE SOCIAL MEDIA FOR B2B MARKETING WHITE-PAPERFACEBOOKTWITTER
TABLE OF CONTENTS
I.WHY SOCIAL MEDIA MATTERS IN B2B MARKETINGII.HOW CAN YOU START? BASICRULES OF ENGAGEMENT
I.PLAN YOUR STRATEGYII.DO YOUR RESEARCHIII.SET YOUR GUIDELINESIV.GET CRACKING
I.PRODUCT LAUNCHII.LEAD/DEMAND GENERATION & CUSTOMER RETENTIONIII.BRAND BUILDING & MANAGEMENT
IV.MONITOR AND MEASURE RESULTSV.NOT THE FINAL WORD38
891113
161718
1923
www.b2bento.com
Social Media for B2B Marketing
 
Social Media for B2B Marketing
Business-to-business (B2B) marketing is undergoing a sea change.Traditional marketing channels like television, the print media, and outdooradvertising no longer deliver the return on investment they once promised -for a simple reason: your customers are spending less than 25% of their timepaying attention to these channels. Wondering where all the action is takingplace then?
3 / 24
Here's a clue:
†1
-
More than 133 million blogs indexed since 2002
-
More than 10 million users create 1,500 new "tweets"every second
-
Facebook user growth for the 35-plus demographic hasgrown to 12 million users in the first quarter of 2009
†1
Source:
"A2/M2 Three Screen Report," Nielsen/NetRatings. Q1 2009.
 Welcome to the world of Social Media. Where conversations, interactions andconsumer-generated content get mashed up into a heady mix that'spotentially marketing elixir. Remember the days when we heard of new  brands and products through either word-of-mouth, press reviews oradvertising? Now, take all these, add loads of opportunities for strongcustomer relationships, and what you have is social media. In fact, over 90%of B2B buyers are already using Social Media tools, often to research andexecute purchases.
†2†2
Source:
Forrester Research. Feb 2009.
WHY SOCIAL MEDIA MATTERS IN B2B MARKETING

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->