3Through business book summaries, employees can be continuously kept informed of thelatest business insights and concepts which stock knowledge and vital information maylikely provide for a sustainable advantage over competition. This happens while nottaking the employee away from work at all.
It was not until the 1990s that Chief Executive Officers began to recognize the value of leveraging on intellectual capital and companies started talking about knowledgemanagement. As CEOs realize that the success of a business and its competitiveadvantage have shifted from physical goods to human capital, they began to take activeinterest in the kind of knowledge available in the organization, how it is being used andmaximized as well as enhanced. Notwithstanding, it was about the same period that networked computers have made it possible to codify, store, access and share information more easily and economically than before. Thus, paving the way for market acceptance of e-learning. Unfortunately, untilrecently there has been much debate about the overall effectiveness and costs of e-learning versus traditional classroom learning.
Bullish Outlook for E-learning Remains
In the knowledge economy, survival of companies depends on its sensitivity and alertnessto the environment, capability to adapt to fast change, continuously learning and rapidtransformation. Many realize that the Internet is one of the most transforming inventionsin human history. It has the capability to change the way people work, learn and play. Aworldwide survey of 500 large companies carried out jointly by the EconomistIntelligence Unit and Booz Allen and Hamilton, a consultancy firm, found that more than90% of senior executives and top managers believe that the Internet will transform theglobal marketplace. One of such transformations that will be introduced by the Internetis the way people learn, which relates to the investment in human ware, perceived to bethe oil of the 21
century (Kamel, 2002).The global connectivity of the Internet, its ability to rapidly deliver and store vastamounts of educational content, and the availability of new generations of hardware andsoftware applications are factors that have contributed in fueling the new e-Learning paradigm (Alavi, Yoo and Vogel, 1997). Respectively, time and distance are not anymoredeterrents to education and learning because various courses can be delivered to students’desktops anytime, anywhere, through instructor-led or self-paced learning mechanisms(El Koishery and Elazhary 2001). Harasim (1990) summarized the characteristics of online courses as place and time independent, allows many-to-many communication thatfosters real collaborative learning and dependence on text-based communications to promote thoughtful and reflective commentary. Further, E-learning can be providedthrough the use of a variety of web-based instruction systems.