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Book Summaries as a Corporate Training Tool (Sample White Paper)

Book Summaries as a Corporate Training Tool (Sample White Paper)

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Published by Samantha Johnson

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Published by: Samantha Johnson on Jan 22, 2010
Copyright:Attribution Non-commercial

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05/03/2012

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1
Using Business Book Summaries as aCorporate Training Tool: A Growing Trend
 
A
BusinessSummaries® 
E-Learning Solution White Paper 
 
2
 
Abstract
A highly competitive global environment, free trade, and constantly changing marketneeds and wants has created the growing need for highly skilled people in the workplace.This has challenged businesses to look at better ways to improve the efficiency of their human capital. Both private and public organizations are realigning, reengineering,retooling, redefining, redesigning, rethinking, resizing, retrofitting, repositioning,renewing and reinventing themselves to meet the demands of an increasingly demandingcustomer base (Neilson, 1997). Thus, organizations that will not be able to continuouslyupgrade their competitiveness will be swept from the marketplace (Martin, 1996).Companies are therefore, under tremendous pressure to enhance the knowledge and theskills of their employees and workers.Learning, indeed, has become the most important activity in the present knowledge basedeconomy. However, while companies recognize that people can be leveraged to createand sustain differentiation in a highly competitive environment, nonetheless there is stillmuch prudence and vigilance in spending for employee training. In this respect, themarket has opened up to innovative information and communication technology as anenabler to new, relatively more inexpensive learning platforms. One such emergingsolution is the web-based electronic learning. Web-based electronic learning or e-learning refers to the employment of new technologies for corporate training purposes,allowing a focus on the development of flexible mechanisms for the delivery of learningcontent (Henry 2001).There is currently a trend of convergence and integration of various technologies thatallow opportunities for the globalization of new learning practices. One of thesetechnological innovations is the convergence of book reading and the Internet. In thisscenario, the global connectivity offered by the Internet and the availability of innovativeinformation and communication technology are catalysts to a new corporate training paradigm that offers a great opportunity for companies to educate and train their management and staff.The use of business book summaries as a corporate training solution capitalizes on thisnew learning platform and addresses the need for more cost-efficient training, whilecontinuing to develop more productive employees and harnessing their skills. Business book summaries as a corporate training tool provides the user learner access to acomprehensive collection of easy to read instructional content best suited to one’slearning goals and needs. The learning content may range from function-related, skillenhancing principles and live business insights and cases to light-read, inspiring,motivational life stories.
 
3Through business book summaries, employees can be continuously kept informed of thelatest business insights and concepts which stock knowledge and vital information maylikely provide for a sustainable advantage over competition. This happens while nottaking the employee away from work at all.
Background
It was not until the 1990s that Chief Executive Officers began to recognize the value of leveraging on intellectual capital and companies started talking about knowledgemanagement. As CEOs realize that the success of a business and its competitiveadvantage have shifted from physical goods to human capital, they began to take activeinterest in the kind of knowledge available in the organization, how it is being used andmaximized as well as enhanced. Notwithstanding, it was about the same period that networked computers have made it possible to codify, store, access and share information more easily and economically than before. Thus, paving the way for market acceptance of e-learning. Unfortunately, untilrecently there has been much debate about the overall effectiveness and costs of e-learning versus traditional classroom learning.
Bullish Outlook for E-learning Remains
In the knowledge economy, survival of companies depends on its sensitivity and alertnessto the environment, capability to adapt to fast change, continuously learning and rapidtransformation. Many realize that the Internet is one of the most transforming inventionsin human history. It has the capability to change the way people work, learn and play. Aworldwide survey of 500 large companies carried out jointly by the EconomistIntelligence Unit and Booz Allen and Hamilton, a consultancy firm, found that more than90% of senior executives and top managers believe that the Internet will transform theglobal marketplace. One of such transformations that will be introduced by the Internetis the way people learn, which relates to the investment in human ware, perceived to bethe oil of the 21
st
century (Kamel, 2002).The global connectivity of the Internet, its ability to rapidly deliver and store vastamounts of educational content, and the availability of new generations of hardware andsoftware applications are factors that have contributed in fueling the new e-Learning paradigm (Alavi, Yoo and Vogel, 1997). Respectively, time and distance are not anymoredeterrents to education and learning because various courses can be delivered to students’desktops anytime, anywhere, through instructor-led or self-paced learning mechanisms(El Koishery and Elazhary 2001). Harasim (1990) summarized the characteristics of online courses as place and time independent, allows many-to-many communication thatfosters real collaborative learning and dependence on text-based communications to promote thoughtful and reflective commentary. Further, E-learning can be providedthrough the use of a variety of web-based instruction systems.

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