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GLO BUS Developing a Winning Strategy

GLO BUS Developing a Winning Strategy

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Published by Myra
This is a presentation developed by Glo-bus to help students develop a winning strategy.
This is a presentation developed by Glo-bus to help students develop a winning strategy.

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Categories:Types, School Work
Published by: Myra on Jan 22, 2010
Copyright:Attribution Non-commercial

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06/02/2013

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GLO-BUS GLO-BUS 
: Developing: DevelopingWinning StrategiesWinning Strategies
An Online SimulationAn Online Simulation
Orientation and OverviewOrientation and Overview
 
What IsWhat Is
GLO-BUS GLO-BUS 
All About?All About?What IsWhat Is
GLO-BUS GLO-BUS 
All About?All About?
It’s an online, PC-based exercise where you run adigital camera company in head-to-head competitionagainst companies run by other class members.
The marketplace is worldwide
production occurs atthe company’s plant in Taiwan and sales activitiescan be pursued in North America, Latin America,Europe-Africa, and Asia Pacific.
There are 8 market segments—4 geographicsegments each for entry-level digital cameras andmulti-featured cameras.
 
What IsWhat Is
GLO-BUS GLO-BUS 
All About?All About?What IsWhat Is
GLO-BUS GLO-BUS 
All About?All About?
The industry setting is modeled to closely approximate thereal-world
 
character of the globally competitive digital cameraindustry.
Company operations are patterned after those of a cameracompany that designs and produces its digital cameras atcompany-operated plants and that also outsources some of itscameras from contract manufacturers.
Cause-effect relationships and revenue-cost-profitrelationships are based on sound business and economicprinciples.
Company operations are made as realistic as possible and thefunctioning of the marketplace in
GLO-BUS 
closely mirrors thecompetitive functioning of the real-world digital camera market,thus allowing you and your co-managers to proceed rationallyand logically in deciding what to do.

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