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CONSUMER BEHAVIOR 1

CONSUMER BEHAVIOR 1

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Published by kuntari
Presentation of consumer behavior courses.
Presentation of consumer behavior courses.

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Published by: kuntari on Apr 17, 2008
Copyright:Attribution Non-commercial

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06/18/2013

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CONSUMER BEHAVIOR
Schiffman, Leon G. and Leslie Lazar Kanuk (2007) 9
th
ed.
 
2
PART I
Chapter 1ConsumerBehavior: Its originand strategicapplicationChapter 2ConsumerResearchChapter 3MarketSegmentation
 
3
PART II
Chapter 4ConsumerMotivationChapter 5 Personality andConsumer BehaviorChapter 6ConsumerPerception

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