PUBLISHING AND BROADCAST STRATEGIES
fall on the left, or low, innovation side of the matrix. Strategies tend to be incremental anddefensive, emerging from closed cultures where infor-mation is controlled. Incremental improvements inproducts fail to exploit innovative technologies thatengage audiences for digital media.The strategies rely on the filters of the privileged,informed intermediary -- they typically do not addressconsumer preferences for personal, interactive,always-on media with consumer-generated content.Continuity and traditional values are the foundationof milk-and-maintain business practices. Reliant onshared best-practices, existing newspaper strategieshold out for a bold, technological surprise or a seismicshift in media behavior to restore prominence.The strategies attempt to maintain influence and toreinforce traditional practices until breakthroughdistribution channels are developed.
MEDIA CENTER AGENDA
( yellow ) has been createdat the intersection of media, technology and society.Strategies have been developed in all four quadrantsto transition business models to the viable future --the part of the future that works. The strategies areweighted toward dynamic growth of personal,information devices in the media marketplace andthe expansive capabilities and opportunities of digitalmedia.The Media Center Matrix provides the framework forThe Media Center’s research, programs and discourseon the impact of media in an informed, connectedsociety.The agenda reflects growing participation by theaudience and by new enterprises in the creation of content, including news and advertising. Additionally,it demonstrates how enterprises can capture emergingmarkets by reimagining businesses and remediatingaudiences through innovative strategies enabled bydigital media.
RETAINRE AGGREGATERE MEDIATERE IMAGINE
V I A B L E F U T U R E
CONVERGENCE 2.0ETHNIC NEWS PUBLICATIONSNICHE PUBLISHING & BROADCASTINGONLINE NEWS & ADVERTISINGREADERSHIP JOURNALISM VALUESDIGITAL STORY EMERGENCEDIGITAL INNOVATIONMEDIASCAPINGINFO MEDIATIONWE MEDIAMOBILITYCONVEGENCE 3.0MEDIASCAPINGINFO MEDIATIONWE MEDIAMOBILITYCONVEGENCE 3.0