Marketing has been turned on its ear.
The Seven Keys to Marketing Genius
challenge many of the practices of thetraditional marketplace, and
takes it to thenext level. While the principles of the Seven Keys stillhold true, the methods and models of marketing havechanged tremendously over the last few years. Why? The Internet is the driving force behind the change. The dot com bust of 2000 had some people writing off the web as a fad. This was just a taste of things to come. The web is exploding again with new ideas and products thatare revolutionizing the way business, and marketing, isdone. This second coming of the web has been dubbed web 2.0. It is bigger, better and smarter than the firstiteration. Not only have we learned from the mistakes of the past, the new generation is capitalizing on what makesthe Internet so great- it’s ability to empower the masses. The new marketing is the result of a democratizedmarketplace. Disintermediation is taking place left andright resulting in various lean distribution channels. Thepower to determine message, product, price, place andpromotion is in the hands of the many, not the few.It is a time of great opportunity for those who aresmart enough to listen (Key 6) and adapt (Key 7), ordisaster for those stuck in the past who try to hang on totheir power and control. What will you do? Will you learnand adapt, or become extinct? The choice is yours.