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DMTraffic
a Marketing Solution of EBM Direct Marketing Service LLC
Customer Relationship Marketing
Increasing your revenue-one customer at a time
©2010 EBM Direct Marketing Services LLC using Smart Tracks Technology
℠
Current Marketing Approach
•Test small sample of list•Read results•Based on results, send out email/direct mail to top performing segments of list•Response rates ranges from <1% to 3%, sometimesmore•Initial responders buy or follow up if lead generation•The non-responders not touched.•Start process again!
©2010 EBM Direct Marketing Services LLC using Smart Tracks Technology
℠
Customer Relationship Marketing Model
•Take Non-Responders-that areignored from 1
st
wave!•Engage in multi-touch, multi-channel email, direct mail via pre programmed content.Convert % to “Just Interested”•Additional touches of additionalcustomers to maintain customer
©2010 EBM Direct Marketing Services LLC using Smart Tracks Technology
℠
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