2011 - 2012 Season Highlights

A Winter Wonderland in the Heart of Manhattan

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Elegant, beautiful and romantic

-

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...a yearly miracle that materializes on the lawn.

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Table of Contents
Project Overview . . . . . . . .
Citi Pond at Bryant Park . . . . . .

Attendance . . . . . . . . .
Impressions . . . . . . . . .

Marketing: Advertising Highlights . .

Interactive Marketing . . . . . .
Website . . . . . . . . .
Social Media . . . . . . . .

Partnership Marketing . . . . . .

Exclusive VIP Offerings . . . .
Partner Promotions . . . . .

Marketing . . . . . . . . . .
Media Coverage . . . . . .

TV and Film . . . . . . . .

Event Highlights . . . . . . . .

Grand Opening Celebration . .

Holiday Tree Lighting . . . . .

Fall Harvest Festival . . . . .

Citi Military Appreciation Day . .
Family Day . . . . . . . .

Kids Food Festival . . . . . .

Winter Film Festival . . . . .

Citi Music Nights . . . . . .
Valentines Day . . . . . . .
Charity Affiliations . . . . . .

Partner Activation . . . . . . .
Citi . . . . . . . . . . .
Columbia Sportswear . . . . .
Real Simple . . . . . . . .
Coca-Cola . . . . . . . .
Kodak . . . . . . . . . .
Celsius at Bryant Park . . . . . . .

Structure & Design . . . . . . .
Marketing . . . . . . . . . .
Media . . . . . . . . . . .

Signature Events . . . . . . .

Corporate Parties . . . . . . .
The Holiday Shops at Bryant Park . .

Market Highlights . . . . . . .

Marketing . . . . . . . . . .
Media . . . . . . . . . . .
Events . . . . . . . . . . .

Food at the Fountain . . . . . .
The Holiday Tree at Bryant Park . . .
Accolades . . . . . . . . . . .
Upsilon Ventures . . . . . . . .

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The best place for ice skating in NYC...

If this doesnt remind you why you love this

time of year, nothing will.

Citi Pond at Bryant Park... a small oasis in Midtown.

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Project Overview
Citi Pond at Bryant Park
NYCs first and only free admission ice skating rink
Open daily from October 27, 2011 through February 26, 2012
(123 days)
17,000 sq. ft. ice skating surface with 360 public viewing access
16,000 sq. ft. custom designed Skating Pavilion providing
skating and ancillary services

Celsius at Bryant Park

7,000 sq. ft. two-story, glass-enclosed rinkside restaurant, bar
and event space
500 person capacity
Open daily from October 27, 2011 through February 26, 2012
(123 days)
Full-service food, beverage and catering services
Modern decor and custom designed interiors featuring
indoor/heated outdoor seating and event space

The Holiday Shops at Bryant Park

Over 120 specialty retailers from around the world
Open daily from October 27, 2011 through January 8, 2012
(74 days)
A collection of custom-fabricated and individually decorated
boutique shops
Select food shops remained open until February 26, 2012,
creating an open-air food court at the Fountain Terrace

The Holiday Tree at Bryant Park

53 ft. tall live decorated Norway Spruce
On display from November 29, 2011 through January 15, 2012
(48 days)
3,000 designer ornaments and 30,000 energy efficient LED
sparkling lights
Spectacular sight lines with unrestricted patron access

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Presenting Sponsor:

Supporting Partners:

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Citi Pond at Bryant Park

The mother of urban rinks...

Media Partners:

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Attendance

Opening Day

Total Operating Days

Closing Day

October 27, 2011

123

February 26, 2012

Total Number of Park Visitors

4.08 Million

Total Number of Pond Patrons

307,042

Total Number of Days with

2,000+ Skaters

58

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Impressions Summary

Social Media

Web

Impressions: 28,697,109

Page Views: 18,436,000

Value: $1,434,856

Value: $2,765,400

Media

Marketing

Impressions: 3,280,997,748

Impressions: 408,659,102

Value: $27,593,623

Value: $4,086,591

Provided by: CisionPoint

Total Impressions
Total Value

3,736,789,959
$35,880,470
* Inclusive of 3rd party partnership initiatives

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Marketing
Advertising Highlights

On-Site Collateral

Industry
& Trade

Consumer

To generate exposure in both the trade and consumer industries, Citi Pond
deployed a multifaceted advertising campaign and co-marketing partner
iniatives which included traditional print and digital media, on-site collateral
distribution and public relations.

Free New York City area

daily newspaper with a
circulation of 355,598/day

Monthly magazine for

parents showing the latest
events and attractions

Premier event industry

publication, reaching over
145,000 event planners

Ten-week run featuring full-page

color ads and premium positioning
One center spread highlighting the
Holiday Tree Lighting Event
Four full-page color ads from
October through February, including
the January-February 2012 double
issue

Full-page color ad in the 2012

National Venue Guide, and venue
listing on publications website
www.bizbash.com
Branded booth at the BizBash New
York Expo, held at the Javits Center

250,000 full-color brochures and rack cards distributed from

October 2011 February 2012 on site and via street teams
300,000 Citi Pond branded wristbands for all skating patrons
Citi Pond Winter Film Festival: 35,000 postcards distributed to
Citi Pond patrons, Celsius diners and park visitors
Citi Music Nights: 10,000 postcards distributed on site at all POS
windows as well as at select Citibank branches near Bryant Park
Citi Pond Storybooks: 40,000 Storybooks distributed to local
Citibank branches and 107,000 distributed on-site
23,000 Holiday Shops at Bryant Park informational brochures
distributed on site at all point of sale windows and information
centers, as well as via street teams

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Out-of-home international
advertising company

Four-month dedicated lamppost

banner campaign surrounding
Bryant Park

Largest and most extensive

transit system in North
America

Four-month in-car, in-station

and street-level display panel
advertising campaign

One 0:30-second video

advertisement reel running
throughout February 2012

Out-of-Home

40 JumboTron display
in Times Square,
New York City

1.5 million impressions per day; 19.5

million total impressions for the full
run of the campaign
Promotional cycle was set at 100
times per day, resulting in over 1,400
completed cycles
Two 0:30-second video advertisements
featured in local taxi cabs

In-cab video advertising

and messaging platform

Displayed on 15,000+ taxi TVs

Generated more than 74 million
impressions over 3 months

Creative advertising agency

purchased assets/inventory
for digital banner ads

Four-month campaign included

prime real estate on prominent
websites such as UrbanDaddy and
Gothamist

Large-scale advertisements
on city newsstands

Displayed strategically throughout

NYCs Midtown area and
surrounding Citi Pond

PR

Recreate LOGO

Quinn & Co. provided support for Citi Pond through media
relations, event coordination and creative initiatives. The PR
firm secured interviews and media placements for the venue, its
spokespeople and via media outlets.

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Interactive Marketing
Website
The websites for Citi Pond, Celsius and The Holiday Shops were redesigned to
feature new aesthetics and innovative technical updates. While each site contained
distinct details and venue-specific functions, all three maintained the brands
signature theme and look.
www.CitiPondAtBryantPark.com

Citi Pond

A newly designed dedicated website received

10,785,481 page views from October 2011
through February 2012
Full integration with Google Places, inviting
customers to readily visit Citi Pond
Customizable sponsor pages with prominent
visibility and direct links to clients home pages
Real-time update capabilities for events
promotion and venue news
User friendly graphical interface allowing for
easy navigation

Celsius

www.CelsiusNYC.com
Debuted a chic and trendy website to spotlight its
unique atmosphere and custom modern dcor
A fun new feature allowed visitors to manipulate
venue photos on the screen, providing a realistic
360 view of the space
1,360,530 visitors accessed the site from October
through February

The Holiday
Shops

www.TheHolidayShopsAtBryantPark.com
The new site incorporated The Holiday Shops
branding, with a retail-oriented aesthetic and layout
The site was home to the new online interactive
map, which presented each vendors information
and location in an interactive and engaging way
The website yielded 7,509,525 page views from
October 2011 through February 2012

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Webcam

Micro-Sites

Online FastPass

New platforms and upgrades included partner activated micro-sites, interactive

flash components and user-friendly photo and video galleries, along with a livestreaming webcam. The sites generated 18,436,000 page views over a four-month
period, an exponential growth over last year.
An online reservation system allowed visitors to
purchase VIP skating packages in advance of
their arrival
A prominent call-to-action icon increased
visibility and traffic
The new user-friendly online service yielded the
processing of thousands of transactions and
increased sales from 2010
Served to better regulate and diversify visitation,
specifically during peak season

Targeted custom micro-sites allowed sponsors,

partners and vendors to highlight event activities
and information
Micro-sites were accessible through both the Events
section as well as the Upcoming Events calendar
from every page of the site
User-friendly direct marketing link to and from each
micro-site

An outdoor HD video camera captured aerial views

of the ice skating rink and Celsius
Video was streamed in real time to the Citi Pond
website for guests to access and view at any time
With 1,102,485 distinct viewers, this multimedia
element was the websites most popular newly
introduced feature

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Interactive Marketing
Social Media
Citi Ponds 2011-2012 social media interface was a major component of
the overall marketing campaign and underwent significant expansion to
accommodate a growing audience.

Dedicated pages for Citi Pond, Celsius and

The Holiday Shops, with interactive applets
and venue-specific branding
As a major marketing outlet, fresh content
was added daily, including information
about events and promotions
Created innovative and interactive online
contests to attract followers and reward
loyal fans
50% increase in viewership from the
2010-2011 season
A total of 3,043,740 post views for the
2011-2012 season

ERIAL?

ARE YOU MAYOR MAT

Citi Pond, The Holiday Shops and Celsius utilized this locationbased social networking service
Official check-in points were activated for users to collect
custom badges and receive venue-based perks
As part of its loyalty program, Citi Pond hosted its inaugural
Foursquare Mayor campaign in which the visitor with the most
check-ins during one month received branded swag and a ride
on the ice resurfacing vehicle

So, you want to

be the Mayor of

Citi Pond. Prove

it!

Park every
Pond at Bryant
check-in at Citi
to the crown.
closer you get
month of January,
you check-in, the
Throughout the
to skate. The more
time you come
Swag and, of course,
Citi Pond Mayor
receive Official
The Mayor will
season.
for the rest of the
winner
bragging rights
ion party and the
to an inaugurat
on the Olympia.
treated
lap
be
s will
with a victory
The final two candidate"Official Mayor of Citi Pond"
as the
will be sworn in

aign on

Join the camp

Welcome to Citi Pond at

Bryant Park
41 West 40th St.

Foursquare users get a Free

Hot Chocolate at Ice Bites!

The four-month promotional campaign was an unprecedented

success, with over 15,000 check-ins

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Improved fan interaction, photo submission applets and event-specific #hashtags

are some examples of how Citi Ponds dynamic program enriched engagement
across multiple platforms.

Dedicated Twitter feeds: @CitiPond,

@TheHolidayShops and @CelsiusNYC
Over 2,900 followers
@CitiPond placed within the Top 10 for Travel
Destinations in the 2012 Shorty Awards
Event and venue-specific hashtags encouraged
visitor interaction
Utilized the real-time, microblogging format
to host virtual events such as a Cyber Monday
Twitter party
Incorporated fun and unique branded giveaways
and promotions throughout the season

This crowd-sourced microblog allowed visitors to share

Citi Pond-related photos, text and video updates
Welcome page incorporated links to other social media outlets
and the official venue website, as well as a live Twitter feed
Average post views reached over 5,200 viewers per post

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Partnership Marketing
Exclusive VIP Offerings
Citi Pond and Celsius utilized online discount commerce sites as both marketing
tools and revenue-generating vehicles, offering exclusive VIP skating and dining
packages to over 2.1 million subscribers. Reaching new target audiences, these
partnerships resulted in an overwhelming success.
Hosted two separate exclusive deals including a holiday skating
offer and a VIP Winter Film Festival package
Partnered on a co-branded Google Offers Viewing Lounge, where
buyers received exclusive movie view access, special dining menu
and custom themed gift bags
Two dedicated newsletters reaching over 550,000 NYC families
and professionals
Two one-week inclusions on partner homepage
Partner deals garnered over 1,200 sold packages with a total of
2,400 visitors to Citi Pond
Administered an exclusive Skate Date Valentines Day package for
a second year
Dedicated newsletter reaching over 500,000 young and trendy
NYC professionals
Two-week inclusion on partner homepage
Partner deal garnered over 600 sold packages with a total of 1,700
visitors to Citi Pond

Created an exclusive Dining and Skating package, driving postholiday traffic to Celsius
Dedicated newsletter reaching over 250,000 NYC subscribers
Two-week inclusion on partner homepage
Partner deal garnered over 550 sold packages with a total of 1,100
visitors to Citi Pond

Developed a unique one-of-a-kind Valentines Day deal for online

lifestyle magazine
Package included exclusive ice time for two, with dinner at Celsius
The promotion targeted a niche clientele reaching over 275,000
savvy New Yorkers

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Partner Promotions
In-branch and on-site Citi Storybook marketing initiative, including
multiple partner retail incentives and banking rewards
Multiple strip ads in the New York Sunday Times, and across various
digital outlets including Urban Daddy and Gothamist
Dedicated Citi Pond e-blasts to Citibanks internal employee database
with notifications of upcoming events and contests
Out-of-home advertisements on local marketable assets, including:
lamppost banners, newsstand panels, subway entry signs and TaxiTV
Branded posters, ATM screen graphics, event postcards in tri-state
Citibank retail branches and branded credit card statement inserts for
customers in the tri-state area
Partners included Westin, Affinia and Cassa Hotels

Partner Promotions

Co-branded Stay-and-Skate VIP promotions

Co-marketed social media campaigns
Listing on hotels partners pages
Co-branded VIP promotion
Exclusive benefits for ZipCar members
Cross-promotional social media and online marketing campaign
Two-month co-branded Rendezvous for Two promotional campaign
and giveaway
Three e-blasts to over 17,000 recipients
Listing on partner website with over 1.8 million page views
Promotional initiative on Facebook and Twitter with 23,000+ followers
Official partner of the New Era Pinstripe Bowl at Yankee Stadium
Skate rental discount offering to college students visiting Citi Pond
during Pinstripe Bowl
Three dedicated e-blasts to 45,000 recipients in January and
February 2012
Citi Pond was a registered Google Place for the 2011-2012 season
Through this partnership, Citi Pond hosted an event as part of
Google Places loyalty program

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Marketing
Media Coverage
Numerous media outlets and nationwide publications have featured Citi Pond.
Topping the list of favorites:
Awarded Citi Pond at Bryant Park with the title of Best Ice
Skating in its Best of NYC Awards.

Print

Recommended Citi Pond as the place to visit in its Ice Skating

Round-Up, praising its affordability and convenience.
Spotlighted Citi Ponds Tree Lighting Ceremony, featuring it as a
one-stop destination to experience Olympic skating and worldclass entertainment.
Hailed Citi Pond as a place to snuggle up tightand relive those
moments when you two first fell in love.
Recommended families visit Citi Pond, because not only is the
skating free, the surroundings are glorious.
Mentioned Citi Pond in its list of Top 10 Destinations for
Holiday Lights.

Online

Boasted Citi Pond as a rink that is exuberantly alive and

always entertaining, deserving of its reputation as a city
tradition.
Citi Pond at Bryant Park was named one of CBS New Yorks
10 Best Things To Do In NYC This Winter.
Citi Pond at Bryant Park was dubbed New York Magazines
Best Weekday Ice Rink.
Included Bryant Park in its list of The five best parks in New
York City, emphasizing Citi Pond as a great place to visit
during winter months.

Additional Media Coverage

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TV & Film
Citi Ponds iconic setting attracted numerous film and TV shoots, including news
broadcasts, reality TV and commerical backdrops. With a collective audience of
over 21 million, these notable productions helped spread the venues appeal both
nationally and internationally.
Premium television network, HBO, filmed a segment for its annual
mini-series 24/7: Road to the NHL Winter Classic, featuring New
York Ranger hockey players and their families skating at Citi Pond.

TV & Film Shoots

Kelly Ripa of Live with Regis and Kelly personally visited Citi
Pond and gave positive reviews of her experience the next day on
the show, praising the rink as a gem in the middle of the city.

E! Entertainment television channel utilized Citi Ponds backdrop

for promotional materials related to, and opening credits for, its
reality comedy Ice Loves Coco.

Popular morning show Fox and Friends visited Citi Pond to

capture a live interview with esteemed figure skaters Nancy
Kerrigan and Scott Hamilton.

Lifestyle television network, TLC, used Citi Pond as the setting for
an episode of its original series Long Island Medium.

Cast members from WETVs flagship show, Braxton Family

Values took a spin at Citi Pond for a segment of the reality series,
which features Grammy Award-winning singer Toni Braxton.

Bravos hit reality series The Real Housewives of New York City
twice featured Citi Pond as part of its newest season.

Additional TV & Film Coverage

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Event Highlights
Grand Opening Celebration
October 28, 2011

The annual kick-off event featured a memorable line-up of

World and U.S. champion figure skaters, popular Broadway
performances and other high-energy entertainment acts.
The Haydenettes

Attendance: 17,000
Media Impressions:

Media Coverage:

4,931,724

Drums of Thunder

Kimmie Meisner

Isabella Tobias & Deividas Stagniunas

Broadways Sister Act

Broadways Rock of Ages

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Holiday Tree Lighting

November 29, 2011

The lighting of Citi Ponds iconic Holiday

Tree dazzled spectators with a variety of
performances from world-class entertainers.
Showcasing a 53-foot tall tree, the event
delighted fans with a diverse talent lineup,
including famed musician Sarah McLachlan
headlining the show.
Sarah McLachlan

Attendance: 9,000
Media Impressions:

Media Coverage:

690,486,102

Kyoko Ina & John Zimmerman

The Haydenettes

Broadways Million Dollar Quartet

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Event Highlights
Fall Harvest Festival
October 30, 2011

Citi Pond was transformed into a picturesque

autumn attraction with a themed Pumpkin
Patch, family-friendly activities and festive
giveaways.
Attendance: 21,800
Media Impressions:

Media Coverage:

5,939,738

Face Painting

Costume Contest Winner

Columbia Sportswear Display

Photos in the Pumpkin Patch

Arts & Crafts

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Citi Military Appreciation Day

November 11, 2011

Citi honored veterans and active duty members of

the U.S. Armed Forces with a day of remembrance
at Citi Pond. A special ceremony honored military
families for their services and sacrifice as a
prelude to the annual NYC Veterans Day Parade.
Complimentary refreshments and skating rounded
out the event for the hundreds of esteemed guests
and their families.
Attendance: 1,500
Media Impressions:

Media Coverage:

213,192,354

Fordham Universitys Color Guard

Gerard Placide

Mets Mascot, Mr. Met

NY Mets Hall of Famer, Tom Seaver

Navajo Code Talkers

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Event Highlights
Family Day
November 12, 2011

As part of a broader focus

on family-friendly public
programming, the Second
Annual Citi Pond Family Day
drew a large crowd with
an assortment of engaging
performances and fun
activities.
Attendance: 10,000
Media Impressions:

Media Coverage:

2,730,231

Columbia Smores Station

Freckleface Strawberry

Bob Dorough & Friends

Appleseeds Songs for Seeds

Comedic-Musical Act, The Pop-Ups

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Kids Food Festival

WELCOME TO

January 21 - 22, 2012

Appetites of all sizes
will be satisfied!

A weekend event focused

.kidsfoodfestival.
on educating families about
making balanced food choices
through fun and flavorful activities.
Consisting of a pop-up village of kiosks,
the festival offered sample products
from various healthy food and lifestyle
brands. The James Beard Foundation
transformed Celsius into a Future
Foodies Pavilion where kids participated
in hands-on cooking demonstrations.

w w w .kidsfoodfestival. com

www

com

Attendance: 17,000

Media Impressions:

Media Coverage:

248,701,800
Partners:

Notable Chefs:
David Burke
Sam Talbot
Jehangir Mehta
Ellie Krieger
Balanced Plate Scavenger Hunt

Kickin Kitchen.TV Kiosk

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Event Highlights
Winter Film Festival
January 23, 2012 February 13, 2012
The coolest outdoor film festival returned for its
second year with classic winter flicks shown weekly
on a 900-square foot outdoor screen. Partnering
with Google, Citi Pond gave visitors the opportunity
to purchase ticket packages for access to an
exclusive viewing lounge at Celsius, complete with
movie-themed dinner specials. With 261,307,647
media impressions, Citi Ponds 2012 Winter Film
Festival reached new heights.
Attendance: 33,000

Media Impressions:

Media Coverage:

261,307,647

Overview of Film Festival

View from the Upper Terrace

Film Festival Line-Up

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Citi Music Nights

January 27, 2012 February 17, 2012

As part of this inaugural musical series, guests were

invited to skate to themed genres including 80s,
Hip-Hop and R&B, Classic Rock and Jazz. Each
weekly installment offered giveaways and featured
live entertainment including DJ sets from popular
radio stations, as well as a live performance from
Jazz at Lincoln Center.
Attendance: 5,500
Media Impressions:

Media Coverage:

17,904,332

Q104s Classic Rock Night

Partners:

KISS-FMs Ed Lover

80s Night Giveaway

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Event Highlights
Valentines Day
February 14, 2012

Citi Pond painted the rink pink for an

evening of festive activities including a
live performance by Cary Hoffman from
Off-Broadways My Sinatra, a prix-fixe
dinner at Celsius and a themed Cupids
Corner photo area complete with
romantic dcor. DJ Kizzy spun mood
music and invited guests to share sweet
messages and song requests over the
rinks audio system, while visitors flirted
virtually by tweeting to live-streaming
plasma screens.
Attendance: 3,000

Media Impressions:

Partners:

2,386,212
Citi Pond Valentines Week

Open to the Public Snow or Shine

Tonight, February 13th

Film Festival Grand Finale Double Showing

Disneys Lady and the Tramp 5:30pm & 7pm
Disneys Lady and the Tramp Diamond Edition is being released
February 7 on Blu-ray combo pack, for a limited time only

Tuesday, February 14th

Sealed with a Skate

Cary Hoffman from My Sinatra 5:30pm
DJ Kizzy 6pm

Tuesday, February 14th

Romantic Rinkside Dinner at Celsius

celsiusnyc.com/vmenu
For reservations call: (212) 792-9603

i
PC
ontdi
Themed Pink Lighting

Friday, February 17th

Citi Music Night

Classic Rock with Q104 7-9 pm

Open daily through February 26th

Sunday - Thursday: 8am - 10pm
Friday & Saturday: 8am - Midnight

Bryant Park

Sixth Avenue at 42nd Street

For special events, bookings and updates please contact us at: (212) 661-6640
www.CitiPondAtBryantPark.com
Title Partner:

Cary Hoffmans On-ice Performance

Supporting Partners:

Media Partners:

AMNY Full-Page Ad

Produced By:

Hosted By:

Custom Branded Photo Booth

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Charity Affiliations
Citi Ponds commitment to strong community activation and interaction makes it an
ideal platform for charitable organizations and for giving back.
Give Back to NYC Repack Event December 2, 2011
City Harvest and Citibank teamed up to stage their third annual largescale repacking event, distributing healthy food to New York Citys
needy. Over 100 Citibank volunteers brought Citi Pond to life during
this charitable event.
New York Cares Coat Drive - November 1, 2011 January 1, 2012
Citi Pond continued its highly impactful charitable partnership
with the New York Cares Coat Drive. Over the past seven years,
generous New Yorkers have donated over 60,000 coats for the
citys homeless, making Citi Pond one of the most successful dropoff locations of the drive.
The Skate Against Breast Cancer Benefit Show January 7, 2012
To raise money and awareness for the fight against Breast Cancer,
Citi Pond partnered with non-profit organization Iced Pink to host a
benefit ice concert. This free showcase featured live performances
by numerous Olympic skaters including Emily and Sarah Hughes,
Kimmie Meissner, Timothy Goebel, Nicole Bobek, Melissa Gregory
and Denis Petukho.
Nuns on Ice February 16, 2012
This unique event featured a performance by the cast of Broadways Sister Act, ticket giveaways and complimentary nuns habits
for the first 100 skaters. A portion of the events proceeds were
donated to partner charity Gods Love We Deliver.
Windward Schools Skate Day January 30, 2012
Citi Pond hosted a fundraiser for Windward School, where guests
were treated to a day of fun on the ice with complimentary snacks,
giveaways and skating lessons. A portion of the proceeds benefited
the school, which focuses on helping students with language-based
learning disabilities.
Big Apple Pond Hockey Classic February 25, 2012
The second annual Pond Hockey Classic provided New Yorkers
with a rare opportunity to experience traditional Pond Hockey
in an urban setting. A portion of the days proceeds benefited
a local non-profit organization devoted to promoting academic
achievement through youth hockey.
Feeding America Food Drive December 23 27, 2011
Citi Pond and DreamWorks Pictures The Help joined forces with
the nations leading domestic hunger-relief charity, Feeding America,
to collect food donation during the prime holiday season. With a
successful turnout, Citi Pond became NYCs leading donation site.

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Partner Activation
Presenting Sponsor

Citi, Citi Ponds presenting and

founding sponsor, was integrated
into every component of the venue,
encompassing branding, signage,
customer service, community
outreach, retail and promotional
incentives and multiple events.

Branding & On-Site Presence:

Center Ice Logo

Light Towers

Double-Sided Dasherboards

Pavilion Wall & Door Graphics

Ice Resurfacer Wrap

Ice Resurfacer Roll-Down Gate

Entryway Graphics

Barricade Covers

Entry Light Columns

Lamppost Banners

Branded Screen Content

Audio Mentions

Step & Repeat and Event Signage

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Advertising and Marketing

Citi and Citi Pond provided offers, event news and general public awareness through various
FR
advertising and marketing channels.
EE
GIF

Experience the

Outlets

SHOP FOR GIFT IDEAS FROM

Citi Pond Website

Newsstand Panel Ads

Social Media Platforms

Digital Banner Ads

Print Ads/E-Blasts

Taxi TV Video Clips

MTA Signage

Press Releases

THE

REAL SIMPLE HOLIDAY GIFT

BA
GS

AK

EO
VER

SW

EE

TR

EA
TS

GUIDE

BEAUTY
DISCOVER FREE FOOD TASTINGS,
MAKEOVERS AND GIFT BAGS.
AND MORE!
MEET REAL SIMPLE EDITORS,

REAL SIMPLE POP-UP SHOP

December 8-13, 11am-8pm
Visit realsimple.com/popupshop

BEAUTY BY

for more information.

Bryant Park

Sixth Avenue at 42nd Street

For special events, bookings and

updates please contact us at: (212)

661-6640

www.CitiPondAtBryantPark.com

Open daily through February 26th

Friday & Saturday: 8am - Midnight

Sunday - Thursday: 8am - 10pm

Media Partners:
Title Partner:

Produced By:

Hosted By:

Supporting Partners:

Collateral

VIP Ticket must be stamped and

signed. Must present this certificate
at
Limit one per patron. May not
be combined with any other promotion time of entry.
Non-transferable. Certificate
or offer.
may not be redeemed for cash.
Valid from October 28, 2011 February 26, 2012 www.CitiPondAt
BryantPark.com

Brochures

Photo Frame Keepsakes

Rack Cards

VIP Fast Passes

Branded Wristbands

Coupon Tickets

Event-Specific Postcards

Citi Storybook

Partner Promotions
Citi executed a dynamic sponsorship that enhanced brand perception while impacting consumers,
community partners and the local employee base.

Citi Storybook
An in-branch and on-site marketing initiative, including
multiple partner retail initiatives and banking rewards,
provided incentives for visitors at select retailers and
entertainment outlets.

Customer Activation

Employee Activation

On-site incentives to reward loyal Citi

clientele

Citi utilized the venue to host a series of

employee-oriented programming

Venue discounts for Citi cardholders

Citi 2.0 internal contests

Outlet for customer service information

bulletins

Employee Skate Night

Corporate hospitality

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Partner Activation
Events
The 2011-2012 season marked the first of several Citi, Upsilon Ventures and GroupM
initiatives designed to further integrate Citi Pond into the community as a go-to
destination and encourage greater participation from its patron base, Citi employees
and consumers. Some highlighted events include:
Citi Music Nights
Four weekly evenings dedicated
to various music genres, hosted
by Jazz at Lincoln Center and
corresponding radio stations,
and supported by on-air
media to further encourage
patron participation during the
January/February timeframe.

Citi Employee Day

Encouraged intercompany participation
and community
engagement through
subsidizing an afternoon
and evening of discounted
skating and hot chocolate
for local Citi employees.

Citi Military Appreciation Day

In honor of the men and women
who served this country, Citi
hosted a Veterans Day and Military
Appreciation event on November
11, 2011 to support its Veterans
Network initiative.

Additional Citi Events Included

Citi Pond Grand Opening Celebration

City Harvest Repacking Event

Citi Holiday Tree Lighting

Citigold Family Day

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KIDS
Citi Pond Kids, a new community program for the 2011-2012 season, offered
unique and exciting activities to the children of New York City. These engaging
events catered especially to underserved and special needs children.
Sled Hockey Event
Citi Pond and Citi partnered
with the Wheelchair Sports
Federation to host the first-ever
Sled Hockey demonstration in
Bryant Park. Guests were invited
to watch and try out the sport
for themselves during this fun
community event.

Skate with Sasha Cohen

Olympic Figure Skater Sasha
Cohen graced Citi Pond to provide
motivational and educational tips to
the children of the YMCA. Guests
were treated to a healthy lunch,
complimentary skate rentals and the
opportunity to skate with one of the
nations most accomplished skaters.

NYCs Department of Youth and

Community Development
Continuing in its partnership with the New York
City Department of Youth and Community
Development, Citi Pond hosted this 7th annual
free skating event for over 400 underserved
children from New York Citys public school
system. This favorite event has been coined
the Out-of-School-Time Skate Day and was
bigger and better than ever before.

Media Coverage Highlights

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Partner Activation
Official Apparel Sponsor

Columbia Sportswear utilized Citi Ponds distinct winter-themed

environment to highlight its Omni-Heat technology. As part of
its sponsorship and as an Official Apparel Partner, the brand
was fully immersed into the venue, outfitting all Citi Pond
and Celsius staff members with its fashionable and functional
outerwear, showcasing its product in a stand-alone installation
and hosting a series of community-themed activations.

Season-Long Branding and On-Site Presence:

Columbia Hat Giveaways

Branded pop-up
heated tent

Dasherboard

Event signage

Staff apparel

On-site brand
ambassadors

Website presence
Print ads

Commercial clip during
Winter Film Festival

Freestanding signage

Audio mentions

Scratch coupons

Employee Apparel

Press release
Co-branded social
media campaign

Columbia Omni-Heat Installation

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Columbia Sportswear Freezer Tour: Oct 28 - Nov 29, 2011

Guests were invited to experience the latest
Omni-Heat gear and sing to winter themed
karaoke in a -10 degree freezer within
Columbias 1,200 sq. ft., custom-built,
interactive pop-up installation.

Number of Visitors: 25,000+

Marketing Impressions: 51,170,803

Throughout its month-long activation, Columbia provided hundreds

of product giveaways to Citi Pond visitors and expanded its
programming to feature fun public interaction and engaging events.

Live Ice Carving Demonstration

-10 Degree Karaoke Freezer

Meet & Greet with Wim Hoff

Freezing Karaoke in Action

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Partner Activation
Official Media Partner

Retail, hospitality and entertainment

publication Real Simple brought its December
issue to life within a glass-enclosed holidaythemed pop-up shop. Guests were treated to
exclusive specials, complimentary services and
giveaways sponsored by Citi, LOreal Paris, The
Container Store, Vera Bradley and Zappos.

Branding & On-Site Presence:

10

10

Pop-Up Shop Micro-Site

Dasherboard

Social Media Coverage

Event Signage

Entry Light Column

Audio Mentions

Pop-Up Shop Brochures

Exclusive Menu at Celsius

Full-Page Ad in
AMNY

P O W E R E D b y S E R V I C E

IN SCALE

The Container Store

Product Display

Citi Online Banking Area

Free Makeovers from LOreal

Vera Bradley Display

36
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Real Simple Pop-Up Shop: Dec 8 - Dec 13, 2011

Ribbon Cutting Event

Kristin van Ogtrop & Carson Kressley

Interview with Mario Batali

Sprinkles Cooking Demo

Number of Visitors: 9,000+

Marketing Impressions: 83,738,976

Featuring daily activations, extensive

programming and celebrity appearances,
The Real Simple Pop-Up Shop became
the ultimate holiday store. The six-day
holiday themed shopping installation
kicked off with an exclusive media
event with notable guests. Throughout
the week, guests were treated to live
demonstrations and meet-and-greets
with prominent industry experts
including Mario Batali, Gail Simmons,
Todd English and Dylan Lauren.

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Partner Activation
Exclusive Soft Drink Partner

Coca-Cola, Citi Ponds exclusive soft drink partner,

returned for its fourth consecutive year, and provided
thousands of Citi Pond patrons with product samplings,
tastings and giveaways. In addition, Coca-Cola hosted
several media events, as well as branding the Skating
Pavilions cafe, Ice Bites, in its signature holiday motif.

Number of Visitors: 314,903

Marketing Impressions: 17,691,413

Branding & On-site Presence:

Caravan Tour Set

Print Ads and Citi Pond Collateral

Sampling Stations

Pavilion Graphics

Dasherboard

Caf Signage

Free-Standing Signage

Event Signage

Audio Mentions

Events Included:
Product Sampling

Arctic Home Polar Bear

The Caravan Tour Photo-Op

The Arctic Home Flip Book Experience

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Exclusive Photo Partner

Number of Visitors: 307,042

Marketing Impressions: 20,502,375

As the exclusive photo partner, Kodak operated

Ice Pix, a dedicated on-site photo retail station,
and provided highlight shots of signature
events. Patrons purchased themed professional
photos and custom branded keepsake frames to
remember their Kodak moments at Citi Pond.

Branding & Outlets:

Exclusive On-Site
Photography Provider

Co-Branded Video Screens

Co-Branded Ice Pix

Storefront

Co-Branded Photo Frames

Dasherboard

Event Signage

0:30-Second Video Ad Reel

displayed in Times Square via
a 40 JumboTron throughout
February 2012

Kodak On-Ice Photographer

On-Ice Family Photo In Branded Frame

Times Square Ad

39
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Supporting Partners:

40
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Celsius at Bryant Park

When it comes to comfort food,

Celsius simply gets it.

Celsius at Bryant Park Raises

the Temperature

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Structure & Design

Celsius stands out as one of the most significant capital projects since Citi Pond at Bryant
Parks inception. The two-story glass enclosed restaurant, lounge and event space incorporates
a modern design aesthetic that complements its iconic permanent-temporary structure.

Structure
A glass-enclosed 2-story, 7,000 sq. ft. rinkside venue featuring
multiple full-service indoor and outdoor dining and event spaces, with
spectacular views of the park, the ice skating rink and the Holiday Tree
500-person capacity
Heated outdoor terrace adjacent to first-floor interior bar and lounge
Fully enclosed second-floor dining room and event space, featuring a
covered balcony
Custom fabricated transparent roof, allowing for unparalleled views of
Bryant Park and the Midtown skyline
Built-in, fully integrated kitchen providing full service for a-la-carte dining
and event catering

Design
Modern lounge concept, with distinct design aesthetics for each floor
Heated aprs-ski inspired outdoor terrace, featuring luxury banquettes and
rinkside table service
Floor-specific audio systems, DJ booth and custom lighting packages
Curved faade to mirror the rink, with designer dcor elements throughout

Food & Beverage

2011-2012 seasonal themed menu and cocktail list
A record-setting 72,000 patrons enjoyed the seasonal menu and stand-out service
Menu created by Executive Chef Ian Friedman, featuring seasonal flavors and
creative winter fare including a signature Truffle Mac n Cheese
Signature cocktail list created by Pernod Ricards senior mixologist
Custom menus for holiday parties and corporate gatherings

42
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First Floor
Second Floor
Outdoor Lounge

43
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Marketing
In addition to traditional print and public relations initiatives, Celsius generated
exposure and extended its reach to new clientele through industry-savvy social
media and partner promotions.
Citi Pond Valentines Week

Open to the Public Snow or Shine

Advertising & PR

Tonight, February 13th

Film Festival Grand Finale Double Showing

and the Tramp 5:30pm & 7pm
Disneys Lady
Tramp Diamond Edition is being released
Disneys Lady and the
February 7 on Blu-ray combo pack, for a limited time only

Tuesday, February 14th

Sealed with a Skate

Cary Hoffman from My Sinatra 5:30pm
DJ Kizzy 6pm

Tuesday, February 14th

Romantic Rinkside Dinner at Celsius

celsiusnyc.com/vmenu
For reservations call: (212) 792-9603

I
C

iti
Pon
d

Revamped print ad campaign for BizBash and AMNY

Friday, February 17th

E-blasts to New York Magazine subscribers, prominent New York event planners and
in-house corporate database

Citi Music Night

Classic Rock with Q104 7-9 pm

Press releases sent to food and beverage editors, dining bloggers and entertainment
and lifestyle publications

Open daily through February 26th

Sunday - Thursday: 8am - 10pm Friday & Saturday: 8am - Midnight

Bryant Park

Sixth Avenue at 42nd Street

For special events, bookings and updates please contact us at: (212)
www.CitiPondAtBryantPark.com
Title Partner:

Supporting Partners:

Media Partners:

661-6640
Produced By:

Hosted By:

Valentines Day 2012

Tuscan lollipop

Collateral

lollipop with aged modena

tomato and goat cheese
balsamic-vi negar

Starter
choice of:

Lobster Bisque

brandy and truffle cappuccino

foam

Figs and Feta Salad

figs,
baby arugula, mission
creamy french feta cheese, mint, and meyer lemon
harlequin tomatoes, olives,

Tuna Tartar

shiso cress,
tuna, mango, avocado,
soy marinated yellow-fin
wasabi, and aged soy
fried carrot ribbons, tobiko,

Custom Celsius event planning guide complete with venue photos and layout specs

Main

choice of:

Grilled Filet Mignon

and sauted
bacon mashed potatoes
bleu cheese and smoked
wine- thyme jus
baby spinach with red

Jumbo Lump Crab cakes

rutabaga mashed
upon.pdf
with truffled
Celsius_Drink_Co
panko crusted crab cakes
and meyer lemon fondue
potatoes, steamed asparagus,

Branded discount vouchers

Oven Roasted Free Range

11/16/11

12:29 PM

Chicken

wilted
s, caramelized shallot,
wild long stem strawberrie barley risotto
spinach and
C

Menus and collateral tailored for special events

rt
Desse
of:
choice

Chocolate and Raspber

anglaise, brandied
crme
CM

ry Tart

golden raspberries

Bean Ice Cream

Black Pepper and Vanillaand sabayon
MY

ius
em this ticket at Cels
Rede
crumble
cocktail
for one complimentary

chocolate merlot sauce

ake
Lavender Honey Cheesec

CY

berry compote and hazelnut

CMY

featuring a compliment
K

Exclusive Specials

ary glass of Mumm Napa

www.CelsiusNYC

.com

Partnership Marketing

Mushroom Pot Pie 20fresh vegetables in a

button mushrooms and

and topped with a puff
vegetable gravy, baked
a side romaine salad
pastry crust served with

Cocktail
Orange-Mango Fizz wine,
mango nectar,
12

mumm napa sparkling

orange bitters, sugar rim

Co-branded dining promotions with hotel partners Affinia Manhattan and Cassa Hotel
and Residences
Co-marketing discount promotion with Real Simple, ZipCar and Aroma

open now
Real Simple Pop-Up Shop,
Make sure to visit the
of Citi Pond.
in the North West corner
through December 13th

Hosted specialty VIP packages throughout the season, deal sites included: Gilt City,
Google Offers, Urban Daddy and Savored

Social Media
Revamped dedicated website with newly installed 360 virtual tour
Dedicated social media campaign including a Facebook page and Twitter
stream with content added daily and increased traffic flow
Hosted the Holiday Shops blogger event, providing a chic atmosphere for food
and fashion bloggers to mingle

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Media

Broadcast

Print

Celsius unique design and seasonal dcor attracted a variety of media outlets and
provided a picturesque background for numerous film, TV and print publications.
With a collective audience of over 125 million, these notable productions helped
spread Celsius appeal throughout both national and international markets.
The New York Times included the 2011-2012 season opening of Celsius in
its Off the Menu dining roundup.

Featured Celsius Executive Chef, Ian Friedman, as a guest judge in the

Five-Alarm Cook-Off Bronx Borough Competition.

For the third year in a row, Bravos The Real Housewives of New York
City filmed a segment for the upcoming season while dining at Celsius.

Fuse TV utilized Celsius as a backdrop for an exclusive interview featuring

celebrity guest Elijah Wood.

Online

Celsius was recommended for visitors to enjoy comfort food and winterinspired cocktails.

The exclusive John Frieda & Conair Winter Wonderland Styling event was
highlighted in the Shine section of Yahoo.com.

CBS New York dubbed Celsius Lounge at Bryant Park as having the #1
Best Cup of Spiked Hot Tea.

Recommended the rinkside restaurant as a great place to hold your

company holiday party or function

Additional Media Mentions

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Signature Events
Each year, Celsius hosts a series of signature events that reflect its stylish culinary and
architectural charm while intriguing new guests and continuously exciting loyal patrons.

Season Kick-off Event

This season, past clients and select members of the event planning
industry were invited to an exclusive kick-off event that showcased the
one-of-a-kind venue and its customizable layout. Guests were offered
complimentary cocktails and menu samples to make for a complete
Celsius experience.

New Years Eve

Celsius hosted its annual exclusive event for NYCs savviest party-goers
to welcome the new year. Guests experienced the world-famous Times
Square countdown live via state-of-the-art projection screen and were
treated to spiked Aroma coffee, premium bottle service and savory hors
d oeuvres. Live DJ sets, dancers and entertainment kept the crowd going
until the morning of the new year.

Valentines Day
On Valentines Day, Celsius was transformed into a rink-side dining retreat
for lovers, featuring an indulgent menu. Citi Ponds festive pink lighting
set a backdrop for romance as guests enjoyed themed menu selections
such as Tuscan lollipops, crab cakes and lavender cheesecake.

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Corporate Parties

Pernod Ricard
Pernod Ricard brought its avant-garde style to Celsius for its annual
holiday party, with cocktails created by the brands own awardwinning mixologist and performances by Cirque-tacular.
General Electric Company (GE) Holiday Bash
General Electric selected Celsius for its second-annual holiday party,
where employees and executives mingled over signature cocktails.
Toy Industry Association Media Event
Celsius was transformed into an exclusive press event where media
and invited guests experienced the top selling toys of the year.
Westfield Global Party
Top level global executives from shopping center developer, The
Westfield Group, gathered at Celsius for a corporate celebration
complete with dinner, drinks and a special on-ice performance.
Quinny & Maxi Cosi Fashion Show
Bravo TVs Rosie Pope from Pregnant in Heels hosted a moms
dream fashion show on a custom built runway in Celsius. Featuring
over 100 car seats, strollers and buggies, the show highlighted the
seasons hottest products by baby care travel brands, Quinny and
Maxi-Cosi. NYC mommy bloggers shared live tweets and video
streams from the event.
John Frieda for Conair Pop-Up Salon
Conair remodeled Celsius into a glamorous holiday salon, complete
with a festive tree adorned in John Frieda styling products. In
addition to sampling the new Hot Tools line, guests were also
treated to makeovers by Conair specialists and snacks by Cuisinart.
Diary of Wimpy Kid Book Launch
The New York Times best-selling series, Diary of a Wimpy Kid,
launched its latest installment of the family favorite at Celsius. Guests
were invited for a book signing with author Jeff Kinney, as well as a
meet-and-greet with Zachary Gordon, the star of the popular film
adaptation.

Additional Clients

47
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Featured Shops:

48
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The Holiday Shops at Bryant Park

Perfect for everything on your wish list

Great for kindling a little holiday spirit

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Market Highlights
Midtowns iconic outdoor marketplace delighted holiday shoppers with its longest season
yet. Opening in conjunction with Citi Pond and Celsius, The Holiday Shops featured a
collection of over 120 custom-fabricated and individually decorated boutiques.

Market Highlights
Custom-designed, freestanding, aluminum-framed kiosks have become the
iconic symbol of The Holiday Shops at Bryant Park, while providing merchants
with elegant spaces to individually decorate
The 74-day season captured a diverse clientele of both Fall and Winter
shoppers, and is the citys longest running holiday marketplace
Shops are distinctly configured throughout the park, creating a picturesque
wintertime shopping village that surrounds Citi Pond
With an impressive array of shops for visitors to choose from, including
independent artisans and world-class purveyors, The Holiday Shops stand as
one of the most brilliant seasonal retail experiences in New York City

The citys premiere holiday

shopping destination

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Celebrating its tenth season, The Holiday Shops at Bryant Park once again brought
to life wintertime shopping with its juried collection of unique artisans from around
the world.

Bath & Body

Pure ingredients and intriguing scents make products from the bath and
body category an annual favorite for shoppers.

Eco-Conscious
From zero-impact wooden wristwatches to handbags made of repurposed
automobile tires, The Holiday Shops offered an array of one-of-a-kind,
environmentally friendly selections.

Fashion & Jewelry

Fine jewelry, designer fashion and trendy accessories brought boutique-style
shopping to Citi Pond at Bryant Park.

Sweet Treats
Featuring specialty foods that reflect the cultural diversity of the market, 14
food and beverage kiosks provided tempting treats in a cozy environment
for shopping snacks and workday lunch breaks alike.

Kids
The Holiday Shops were a hit for both adults and kids, with quirky stores
specializing in fun and interactive childrens toys, cuddly accessories, cool
clothes and more.

Additional Categories
Mens Fashion & Gifts
The Artists Studio

Spanning the Globe

Food for Thought

Happy Holidays
General Gifts

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Marketing
A diversified marketing program, incorporating a targeted print campaign with an
interactive digital component, established The Holiday Shops both as a stand-alone
brand and as an iconic holiday shopping destination.

Dedicated Website
Interactive map listing vendor information, pictures and location
Merchandise photo galleries highlighting featured products
Promotions page with daily updates and contests
7,509,525 page views throughout the season

Social Media
Daily Facebook and Twitter updates highlighted shops, merchandise and events
Foursquare promotions unlocked sales and specials at certain shops
Interacted with fans and offered giveaways during virtual events
Participated in online conversation with loyal fans

Blogger-ships
New initiative to engage the ever-growing influence of bloggers
Partnered with NYC-based food, style and shopping bloggers
Bloggers received gift certificates in exchange for coverage
Bloggers co-hosted Holiday Shops giveaways and shopping sprees
for their readers

On-Site Collateral
World Class Shopping
in an Urban Oasis

Custom-designed postcards were circulated as a pre-season teaser

23,000 brochures distributed throughout the season by local street teams
Gave away over $60,000 in branded, shops-specific gift certificates
Oct. 27th - Jan. 8th

Additional Food at the Fountain postcard designed for the extended season
twitter.com/TheHolidayShops
facebook.com/BPHolidayShops
2011 Shops Brochure.indd 1
11/8/11 6:56 PM

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Media
The Holiday Shops served as the focal point for diverse film, TV and print publications. The
appeal of this urban oasis extended throughout New York and other international markets.
Some highlights include:

Print

Spotlighted the iconic Holiday Shops as a magical time in NYC

Touted the Holiday Shops as the perfect weekend plan for postThanksgiving celebrations

Broadcast

Featured The Holiday Shops in its Travel edition, listing the market as one of
the best holiday shopping destinations in New York City
Stylist and designer, Carson Kressley, was inspired by the Citi Pond Holiday
Tree and explored the Holiday Shops in search of decorations for Good
Morning Americas holiday set
The Holiday Shops were featured in the winter Taxi TV with Fashion Editor
Laurel Pinson
Citi Pond received international attention on UK Channel 4s Kirsties
Homemade Crafts, in which host Kirstie Allsopp gave UK viewers a glimpse
of the iconic setting during the holiday season

Online

Wrote that of all the holiday markets in the city, the one at Bryant Park offers
the most entertainment

The Holiday Shops were included as one of New Yorks Top 12 Holiday
Markets 2011
CBS New York listed The Holiday Shops at Bryant Park as the #1 Best
Holiday Market

Additional Media Mentions

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Event Highlights
In an effort to engage loyal patrons and celebrate the shopping season, The
Holiday Shops hosted a series of themed events, promotions and giveaways.
Season Kick-Off - Bloggerss Night Out
Over 100 NYC-based bloggers were invited to cheers the 10th season of
The Holiday Shops at an exclusive, social-media themed cocktail party at
Celsius. A special event hashtag was created, and attendees received gift
bags containing goodies from The Shops.
Scavenger Hunt
In conjunction with the Citi Pond Fall Harvest Festival, The Holiday Shops
hosted a Scavenger Hunt, where participants were encouraged to explore
the venue in search of mystery items. Winners received a generous
prize package of gift certificates and were spotlighted on The Holiday
Shops website.
Holiday Caroling with The Mistletones
In festive holiday attire, caroling group The Mistletones strolled through
the shops, entertaining patrons with their repertoire of cheerful, winterthemed tunes.
Cyber Monday Virtual Party
In honor of the biggest online shopping day of the year, The Holiday
Shops utilized Facebook and Twitter for a day of trivia and giveaways.
Trivia questions highlighted each shop, and the savviest winners received
gift certificates.
Spanning the Globe Event
To celebrate the cultural diversity of its patrons, The Holiday Shops
acknowledged visitors from near and far. Street teams scoured the park
in search of the first shopper from each state and country, treating these
international visitors with gift certificates and social media fame.
New York Cares Coat Drive
The Holiday Shops and Citi Pond rewarded visitors who donated winter
coats to New Yorkers in need. Participants received one gift certificate to
a shop of their choice for each coat they donated, and were featured on
The Holiday Shops website.
New Years Eve Social Media Party
The Holiday Shops helped its social media fans ring in the new year in
style with gift certificate giveaways.

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Food at the Fountain

New for 2012, The Holiday Shops introduced an extended season for select food
vendors to last through the closing of Citi Pond. Ten themed culinary hotspots were
arranged around the picturesque Bryant Park fountain, creating an outdoor food court
complete with heated dining spaces and eclectic gourmet options.

Open through Feb. 26th

Mon - Sat: 11am - 7pm
Sunday: 11am - 6pm

Aroma Espresso Bar

Big Apple Cider

Crepe Caf

Down on the Farm

Kettle Corn NYC

Mmm...Enfes

Pickle Me Pete

TopArepa

Vegetarian Oasis

Wafels & Dinges

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56
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The Holiday Tree at Bryant Park

Epicenter of holiday
entertainment

Media Events Hosted By:

The Holiday Tree shined bright as a focal point for park visitors, special
events, Celsius patrons and film/TV shoots. Fully visible from 40th
Street, 42nd Street, Sixth Avenue and beyond, the 53 foot tall Norway
Spruce created the ideal centerpiece for the annual Citi Pond Holiday
Tree Lighting Ceremony that was attended by an audience of 9,000.
Live in Bryant Park for 47 days
30,000 energy efficient LED blue and white lighting elements
3,000 hand-made designer ornaments
Custom built stand allowing unrestricted 360 patron access
Generously donated by a local family

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Patron Comments

d
rday. Ever yone ha
ever yt hi ng yeste
en
att
s
wa
Than ks again for
ff
sta
at the Pond! Your
an amazin g time
beyond for all
d went above and
an
s
ed
ne
r
ou
tive to
requests.
Than ks,
Ja son Na zr yk
ate Events
Ma na ger, Corpor
y
re Ga rden Compan
ua
Sq
on
dis
The Ma

A hu ge
th a n k y
ou for a
event a
ll of you
na
r help a
the food bsolute succes
nd m a k
s. T he v
del ish , a
in g the
enu
nd I cou
DJ.
ld nt h av e wa s specta cu
e a sked
la r,
for a bet
ter
Tha n k y
ou a ga in
bot h for
ever y th
in g!!!!!
Ma ri ajos

Ma n a ge Ma rt inez
r of Ta le
nt
Ba rt le B
og le Her
ga rt y

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Accolades

Honorable Mayor Michael Bloomberg

President, US Consumer & Commercial

Banking, Citi, Cece Stewart; Grammy
Award Winning Singer/Songwriter, Sarah
Mclachlan; Manhattan Division Director,
Citibank, Bill Brown

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Upsilon Ventures

A midtown masterpiece
Upsilon Ventures is a specialty development firm with expertise in property
development, marketing and production related services. The emerging demand
for integrating real estate with event driven marketing/media devices to unlock new
sources of revenue potential, has presented Upsilon with a unique opportunity to
capitalize itself as the leader in this dynamic hybrid category. Through extensive
private-public partnerships, Upsilon develops turnkey platforms for community
engagement. The creative approach and attention to detail have launched iconic
destinations that continue to receive public praise and international acclaim. Among
other property development and productions, Citi Pond, Celsius and The Holiday
Shops at Bryant Park comprise Upsilons signature winter venue. For over 10 years,
these venues have drawn millions of visitors from around the world to enjoy one of
Midtowns most treasured attractions.

Seaport Ice

Anguilla Travel Show

Adidas & Star Wars

The History Channel

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Citi Ponds world class

facilities and series of public
performances really represent
New York at its best
-Mayor Michael Bloomberg

Recap Cover.indd 3

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295 Madison Avenue 36th Floor New York, NY 10017

P: (212) 661-6640 F: (212) 661-8840
UpsilonVentures.com
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