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An Investigation into the Challenges,Application and Benefits of Social Media inHigher Education Institutions
January 2010
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Contents
1.
Summary Of Findings
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2.
Introduction
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3.
Research Approach
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4.
Research Findings
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4.1 Respondent profile
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4.2 Respondent Website profile
84.2.1 Use of main institution websites versus microsites 84.2.2 Extent of social media technology integration with content 10management systems
4.3 Key Challenges
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4.3.1 Key challenges for HEI to date in adopting social media 114.3.2 Key Challenges for HEIs in future adoption of social 12Media
4.4 Social Media Usage
144.4.1 Access restrictions 144.4.2 Current usage of social media by department and students 154.4.3 Social media usage by student population 164.4.4 Current usage profile of social media by technology type 184.4.5 Future Usage of social media planned for 2010-2012 19
4.5 Impact and Benefits of social media
214.5.1 Current impact and benefit of social media on HEI activities 214.5.2 Future impact and benefit of social media on HEI activities 22
4.6 The Role of the Web team in supporting and developing the
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social media strategy5.
Implications For Higher Education Institutions
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