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Business Research Methods

Business Research Methods

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Published by: FaheemFaheem on Jan 25, 2010
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09/02/2012

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BusinessResearch Methods
William G. Zikmund
Chapter 13:Measurement
 
 
Concept
A generalized idea about a class of objects, attributes, occurrences, or  processes
 
 
Operational Definition
Specifies what the researcher must doto measure the concept under investigation

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