Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
India's foremost television network
Television first came to India in the form of Doordarshan (DD)on Sept 15, 1959. Doordarshan is the National Television Network of India and also one of the largest broadcasting organizations in theworld. At present there are more than 100 different channelsoperating with nearly 15-16 Television companies beaming programmes to India. The major players being Doordarshan, STAR TV (Satellite Television Asia Network), Zee Television, UnitedTelevision, CNN, Sony Television, ATN (Asia Television Network),BBC World, SUN TV, Discovery Channel, TNT and Others. India’stelevision business has an estimated $3.4 billion in revenue in 2005,according to PricewaterhouseCoopers. It is also starting to exertgreater cultural influence.Television ownership is growing fast here, and it has plentymore room to expand. There are roughly 119 million homes withtelevisions in India by 2004-end, making it the third largest televisionmarket in the world after the United States and China, up from 88million in 2000. About 55 percent of these depend on neighborhoodcable
The current number of television households is about the sameas in the United States (100 million), though for India that amounts toonly about half of the country’s households, compared with 98 percent in the United States. An estimated nine million television setswere sold in India in 2004. The percentage of households withtelevisions was approximately 66% in fiscal 2005.