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Reality SHOWS

Reality SHOWS

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Published by: yogesh6763 on Jan 25, 2010
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
CHAPTER 1CONSUMER :
Consumer is an ultimate user, who buys goods and services inexchange with money. The feelings, thinking, perceptions and actionsof the customer and the society at large keep changing frequently.Music is an integral part of everyone's life and every work wedo is somewhere related to music. In today's generation there is ahuge craze for all kinds of music, there are people who can't eventhink life without music, it's like they are incomplete without it. Sincethe craze for music is increasing, the music field is also developingrapidly and today the scenario has changed completely, the varioustalent hunts by satellite channels, production houses and others are ona look out for best talents in the country, which are gaining popularityamong the audience.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
CHAPTER 1.1Definition of Consumer Behavior:
1).
According to Sandhusen Richard “Consumer behavior is the studyof when, why, how, where and what people do not buy the product.
2).
Belch and Belch define consumer behavior is the process andactivities people engage in when searching for, selecting, purchasing,using, evaluating and disposing of product and services so as tosatisfy their needs and desires.3). Consumer behaviour is defined as “The dynamic interaction of affect and cognition, behaviour and the environment b which human beings conduct the exchange aspects of lives”. IT means that the buying habits of the consumer are greatly affected by their thought process and their feelings experienced. Human beings are greatlyinfluenced in their buying actions by various factors like opinion of others, marketing stimuli like product, advertising, packaging and product appearance.
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Paradigm shift in Consumer Behaviour inthe Television Industry (Reference to Reality Shows)
India's foremost television network 
Television first came to India in the form of Doordarshan (DD)on Sept 15, 1959. Doordarshan is the National Television Network of India and also one of the largest broadcasting organizations in theworld. At present there are more than 100 different channelsoperating with nearly 15-16 Television companies beaming programmes to India. The major players being Doordarshan, STAR TV (Satellite Television Asia Network), Zee Television, UnitedTelevision, CNN, Sony Television, ATN (Asia Television Network),BBC World, SUN TV, Discovery Channel, TNT and Others. India’stelevision business has an estimated $3.4 billion in revenue in 2005,according to PricewaterhouseCoopers. It is also starting to exertgreater cultural influence.Television ownership is growing fast here, and it has plentymore room to expand. There are roughly 119 million homes withtelevisions in India by 2004-end, making it the third largest televisionmarket in the world after the United States and China, up from 88million in 2000. About 55 percent of these depend on neighborhoodcable
.
The current number of television households is about the sameas in the United States (100 million), though for India that amounts toonly about half of the country’s households, compared with 98 percent in the United States. An estimated nine million television setswere sold in India in 2004. The percentage of households withtelevisions was approximately 66% in fiscal 2005.
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