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The Language of a Clean EnergyEconomy
2010
1
© 2009 The Word Doctorswww.theworddoctors.com
Our conventional wisdomhas been challenged…
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© 2009 The Word Doctorswww.theworddoctors.com
And Public Preferences Aren’tWhat They Used to Be.
In your opinion, has the quality of
America’s
air, water and general environment ____ over the past decade or so?
32%
0% 10% 20% 30% 40% 50%Improved
Generally, Americans BelieveOur Environment is Getting Worse
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© 2009 The Word Doctorswww.theworddoctors.com
25%
43%19%36%
Stayed aboutthe sameWorsenedTotal Opinion Elite
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