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THE HIDDEN BRAIN by Shankar Vedantam (EXTENDED Sneak Preview)

THE HIDDEN BRAIN by Shankar Vedantam (EXTENDED Sneak Preview)

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Enjoy this extended sneak preview of "The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives" written by Shankar Vedantam.

The hidden brain is Shankar Vedantam’s shorthand for a host of brain functions, emotional responses, and cognitive processes that happen outside of our conscious awareness, but that have a decisive effect on how we behave. The hidden brain has its finger on the scale when we make all of our most complex and important decisions – it decides who we fall in love with, whether we should convict someone of murder, or which way to run when someone yells “fire!” It explains why we can become riveted by the story of a single puppy adrift on an ocean but are quickly bored by a story of genocide. The hidden brain can also be deliberately manipulated to vote against their interest, or even become suicide terrorists. But the most disturbing thing is that it does all of this without our knowing.

Shankar Vedantam, longtime author of the Washington Post’s popular “Department of Human Behavior” column, takes us on a tour of this phenomenon and explores its consequences. Using original reporting that combines the latest scientific research with compulsively readable narratives that take readers from the American campaign trail to terrorist indoctrination camps, from the World Trade Center on 9/11 to, yes, a puppy adrift in the Pacific Ocean, Vedantam illuminates the dark recesses of our minds while making an original argument about how we can compensate for our blind spots—and what happens when we don't.
Enjoy this extended sneak preview of "The Hidden Brain: How Our Unconscious Minds Elect Presidents, Control Markets, Wage Wars, and Save Our Lives" written by Shankar Vedantam.

The hidden brain is Shankar Vedantam’s shorthand for a host of brain functions, emotional responses, and cognitive processes that happen outside of our conscious awareness, but that have a decisive effect on how we behave. The hidden brain has its finger on the scale when we make all of our most complex and important decisions – it decides who we fall in love with, whether we should convict someone of murder, or which way to run when someone yells “fire!” It explains why we can become riveted by the story of a single puppy adrift on an ocean but are quickly bored by a story of genocide. The hidden brain can also be deliberately manipulated to vote against their interest, or even become suicide terrorists. But the most disturbing thing is that it does all of this without our knowing.

Shankar Vedantam, longtime author of the Washington Post’s popular “Department of Human Behavior” column, takes us on a tour of this phenomenon and explores its consequences. Using original reporting that combines the latest scientific research with compulsively readable narratives that take readers from the American campaign trail to terrorist indoctrination camps, from the World Trade Center on 9/11 to, yes, a puppy adrift in the Pacific Ocean, Vedantam illuminates the dark recesses of our minds while making an original argument about how we can compensate for our blind spots—and what happens when we don't.

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Publish date: Aug 31, 2010
Added to Scribd: Jan 25, 2010
Copyright:Attribution Non-commercial

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11/04/2014

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THEHIDDEN BRAIN
How Our Unconscious MindsElect Presidents, Control Markets,Wage Wars, and Save Our Lives
Shankar Vedantam
 
SPIEGEL & GRAUNEW YORK2010
 
Contents
Introduction
3
1. The Myth of Intention
9
2. The Ubiquitous Shadow
24
The Hidden Brain at Work and Play
3. Tracking the Hidden Brain
43
How Mental Disorders Reveal Our Unconscious Lives
4. The Infant’s Stare,
Macaca,
and Racist Seniors
60
The Life Cycle of Bias
5. The Invisible Current
88
Gender, Privilege, and the Hidden Brain
6. The Siren’s Call
112
Disasters and the Lure of Conformity
7. The Tunnel
138
Terrorism, Extremism, and the Hidden Brain
8. Shades of Justice
168
Unconscious Bias and the Death Penalty
9. Disarming the Bomb
188
Politics, Race, and the Hidden Brain

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