UNIVERSITI MALAYSIA SABAH

FUNDAMENTAL OF ENTREPRENEURIAL ACCULTURATION (UW00302)

COURSE DESCRIPTION
This course provides students with the entrepreneurship knowledge, comprising method of
recognizing self potential in implementing entrepreneurial activities, as well as the
exposure to the basic management skills required for operating a business enterprise.

COURSE GOALS/ OBJECTIVES

• To explain and to determine the entrepreneurial characteristics and behavior.
• To identify and to assess the business opportunities and able to produce a business
proposal.
• To implement an entrepreneurship-based activity.
• To show willingness to consider entrepreneurship as career option.

LEARNING OUTCOMES
Upon successful completion of this course, students should be able to:
● Practice the theories of entrepreneurship into strategic planning and entrepreneurship
development activity.
● Develop a new business in economy that could be attached when initializing an
entrepreneurship career.
● Prepare and manage a feasible business proposal as a basic of new venture

COURSE MATERIALS
Text book: Kementerian Pengajian Tinggi, Majlis Keusahawanan Mahasiswa,
MAKMUM, dan Institusi Pengajian Tinggi Awam. (2007). Asas
Pembudayaan Keusahawanan. Malaysia: Penerbit Universiti Utara
Malaysia.
References:
1) Hisrich, R.D., Peters, M.P. & Shepherd, D.A. (2008).
Entrepreneurship.
7th Edition. Singapore: McGraw Hill.
2) Barringer, B.R. & Ireland, R. D. (2006). Entrepreneurship:
Successfully Launching New Ventures. New Jersey: Pearson Prentice Hall.
3) Lambing, P.A. & Kuehl, C.R. (2007). Entrepreneurship. 4th. Edition. New
Jersey:
Pearson Edu, Inc.
4) Ab. Aziz Yusof. Prinsip Keusahawanan. (2003). Malaysia: Pearson Malaysia
Sdn. Bhd.
5) Hoe Chee Hee & rakan-rakan. Asas keusahawanan. (2005). Malaysia: Thomson
Learning
(A division of Thomson Asia Pte. Ltd.)
6) Rosli Mahmood & rakan-rakan. (2007). Prinsip-prinsip Asas Keusahawanan.
Malaysia:Thomson Learning (A division of Thomson Asia Pte Ltd.)

ASSESSMENT

ITEM ASSESSMENT TASK LENGHT WEIGHTING ACADEMIC LOAD

1 Written test 1 hour 20% Module 1 & 2
2 Group assignment 15~ 20 30% 50% Lecture (theory)
(business proposal) Pages Week 1~7 (14 hours)
3 Practicum project (Expo) 2 days 20% Module 3 & 4
Practicum
4 Practicum Presentation 30 20% (Student Centered
50%
minutes Learning)
5 Attendance 4 10% Week 8~14 (28 hours)
meetings
Total 100%

IMPORTANT NOTES
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1. All the test and assignments/report/presentation are compulsory for all the students.
2. All the assignments and report must be submitted before dead-line. Submission
deadlines will be strictly enforced. Assessment items must be received by the due date
and time. Extensions will only be granted on medical or compassionate grounds and
will not be granted because of work or other commitments.
3. Attendance percentage must achieve 100% (must submit an official letter to be
excused).

COURSE OUTLINE
WEEK TOPICS ASSIGNMENT
1 MODULE 1: ENCOURAGING 1. First week initial briefing
THE ENTREPRENEURSHIP 2. Notification of due date for submitting
CULTURE assignments
CONCEPT AND DEVELOPMENT OF *time, date and venue – discuss &coordinate by
ENTREPRENEURSHIP lecturer
3. Notification of the date of written test- week 8
(*CHAP 1. BARRINGER)
2 ENTREPRENEURIAL COMPETENCY 1. Distribution of Personal Entrepreneurial
ANALYSIS Competencies Questionnaire/ assessment form/
CREATIVITY AND INNOVATION IN Score (page 15-20) or
ENTREPRENEURSHIP Refer to internet website http://lms.ums.edu.my
2. Entrepreneurial Simulation Activity (pg 38)
(*CHAP 2. BARRINGER)
3 ENTREPRENEURSHIP ETHICS 1. Pg 37 (refer to the textbook)
MODULE 2: OPPORTUNITIES
AND BUSINESS PROPOSAL
BUSINESS OPPORTUNITY (*CHAP
2. BARRINGER)
4 FEASIBILITY ANALYSIS(*CHAP 3.
BARRINGER) Group presentation for Business opportunity
INDUSTRY AND COMPETITORS
Pg 117~128
ANALYSIS(*CHAP 5. BARRINGER)
SKILL FOR INITIALIZING A Pg 69
BUSINESS
MID SEMESTER BREAK
5 PLANNING FOR A Group presentation for Business opportunity
BUSINESS(*CHAP 4 BARRINGER)
6 BUSINESS PROPOSAL Group presentation for Business opportunity

7 SKILL TO MANAGE A BUSINESS Group presentation for Business opportunity

PROJECT(*CHAP 4. BARRINGER)
8 WRITTEN TEST
MODULE 3:
8 - 12
ENTREPRENEURSHIP
PRACTICUM
Will be decentralized by
respective schools. Students are
required to choose 1 from 3
forms of assignment below:-
1. The practice of direct selling
2. Event Management, e.g.
Seminar, Forum, Dialog, etc
3. Adopted child to an
entrepreneur/
industry
13-14 MODULE 4: PRESENTATION &
1. due date group assignment – submission
business proposal or event management proposal
– Week 8
2. 1 copy of group assignment will be passed to
the lecturer and 1 copy to the supervisor in
charged
1. Coordinators of school level will be coordinating
Module 3 practicum activity and Module 4
Presentation and Evaluation of Report which will
be held in respective schools.
2. Supervisor will be monitoring the practicum
activity and hold 4 meetings with respective
groups.
3. Week 9-11 classroom guide for expo
preparation
4. Week 12- EVENT DAY (APK EXPO)
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 EVALUATION
Presentation and evaluation of
the report from students to the
appointed supervisor
1. The school coordinator will appoint the
assessment panel comprising of 3 people (2
lecturers and 1 outsider) for evaluating the
presentation of the report from every group.**
**School decision.

ASSESSMENT DETAILS

1) Written Test
-multiple choice questions that cover all material presented in lectures and the text, up
to week 7.

2) Group Assignment (business proposal)

-this is a group assignment to develop critical thinking and entrepreneurial skills.

-Requirements – format report of group assignment:

 Members of a group are limited to ten (10) persons only.

 You are adviced to refer to at least five (5) references, including journal,
articles, magazines or online journal. Please include your references in your report.

 Number of pages: 15-20 pages. (excluding references) of A4 paper,

typed with“double-spacing” , using 12 font size and Tahoma font type.

 Please submit your assignment in 2 hard-copies.

 Date of submission for the assignment: WEEK 8 before 5.00 pm

 To your lecturer- submit to PPIB academic office

To your school supervisor- submit to your school supervisor

 Late submission will be penalized, one (1) mark for every one (1) day late will be
deducted from the overall marks of the assignment.

 Front Cover Page: Please use coloured hard cover sheet

for your front cover page, as stated below:

NO SCHOO COLOUR NO SCHOOL COLOUR NO SCHOOL COLOU

L R
1 SSS ORANGE 6 SPL BROWN 11 SKTM WHITE
2 SPE PURPLE 7 SSMP YELLOW 12
3 SPS GREY 8 SPTA GREEN 13
4 SPKS BEIGE 9 SPU BLUE 14
5 SPPS PINK 10 SST RED 15

 Please include your school, section no. of each group

member, full name, course name and course code, matric number, Title of the
assignment and date of submission.

 Any changes of title of assignment made by student should go

through lecturer incharged, for permission, in order for them to be assessed.

 The selection of topic is based on the practicum project of each

group

Selection 1- business proposal

Selection 2- event management
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  ASSESSMENT CRITERIA:

Selection 1- Buisness Proposal

No. Evaluation Criteria
1. Potential of feasibility of the business idea
2. Market and competition and marketing planning
3. Planning and management of business team
4. Business financial planning and management
5. Production/operation planning and management
6. Risk management and business project prospect
7. The quality of content and presentation of the report
Total

Selection 2- Event Management

No. Evaluation Criteria
1. Potential of uniqueness and feasibility for the idea of the program
activity
2. Rational achievement and objective of the program activity
3. The effectiveness and relevancy of the implementation methods
used in carrying out the program activity
4. Entrepreneurial strategies used for achieving the stated objective
5. Planning and the management of program
6. Quality of the contents and the presentation of the report
Total

3) Expo
-The selection of topic for practicum project (choose 1 from the 2 assignments):
a) The practice of direct selling
b) Event management

 ASSESSMENT CRITERIA:-

NO. EVALUATION CRITERIA BREAKDOWN FOR EVALUATION CRITERIA

1. PRESENTATION STYLE
Attractiveness
Clarity of message being promoted

Quality and Creativity

2. IMPLEMENTATION/ Management
BUSINESS STRATEGY
Operation

Marketing

3. GROUP COOPERATION Commitment and enthusiasm of team members

4. OTHERS - Supporting documentation

- Effort

4) Practicum Presentation

-GUIDELINES FOR THE PRESENTATION AND ASSESSMENT

1. All students will be given the opportunity to present their practicum project’s report at
specific time which will be decided by the assessment panel.

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 2. It is up to the students to decide for their report presentation style.

3. The main contents of the report presentation should include:

a. Presentation of the report writing
i. The organization of the work structure, quality and creativity
b. Report contents and discussions:-
i. The achievement of business project’s goal
ii. The implementation/business strategy used to achieve the project’s goal
iii. The effectiveness of the practicum project compare to its plan.
iv. Significant lessons/experience obtained from the implementation of the
practicum project.

4. Q&A session will be allocated according to the relevancy and discretionary of the
assessment panel. Q&A session will be held at the end of the presentation.

5. Each team member must participate in the presentation.

6. The PowerPoint slides should be submitted before the presentation to your lecturer or
supervisor (3 slides per page is preferable).

7. The time range for the presentation: 30 minutes (including Q&A session) per group.
8. Questions are directed to all members of the group and should be resolved within half-
an-hour.

-ASSESSMENT CRITERIA

NO EVALUATION BREAKDOWN FOR EVALUATION CRITERIA

CRITERIA
1. STYLE OF
PRESENTATIO Quality and creativity
N
2. PRESENTATIO The achievement of practicum project’s objective.
N OF REPORT
CONTENTS Implimentation/business strategy that been used to achive
AND the objective of the practicum project.
DISCUSSIONS
: The effectiveness of the implementation of the practicum
project relative to plan

Lessons/experience gathered from the implementation of

the practicum activity.

3 GROUP Commitment & cooperation in group

COOPERATIO
N
4 TIME Time specificity
MANAGEMEN
T
5 Q&A SESSION Able to handle questions and provide good argument during
Q&A session.

5) Attendance
-Attendance will be accounted during the meeting (4 MEETING ) with supervisor