Management Thesis – I, Final Report
The major part of the report is dealing with study of the effectiveness of the advertisementstrategies adopted by Vodafone Essar with special reference to Ernakulam district. The objectiveof the study is to understand the advertisement strategies of Vodafone Essar, to make a study onthe effectiveness of recent advertisement campaign of Vodafone – “
Indian Premiere League Season - 2
” and to make a study on the effectiveness of the advertisement strategies of Vodafone in their current market.Vodafone Essar is the Indian subsidiary of Vodafone Group and commenced operations in 1994when its predecessor Hutchison Telecom acquired the cellular license for Mumbai. The companynow has operations across the country with over 74.08 million customers**. Over the years,Vodafone Essar, under the Hutch brand, has been named the ‘Most Respected TelecomCompany’, the ‘Best Mobile Service in the country’ and the ‘Most Creative and Most EffectiveAdvertiser of the Year’. The company is a tie up of two groups namely Vodafone Group andEssar Group.Vodafone Group is the world’s leading international mobile communications corporation. Itcurrently has equity interests in 27 countries across 5 continents and 40 partner networks withover 303 million proportionate customers worldwide. The Essar Group is Vodafone’s principal partner in India. The Essar Group is a diversified business corporation with a balanced portfolioof assets in the manufacturing and services sectors of Steel, Energy, Power, Communications,Shipping Ports & Logistics, and Projects. Essar employs more than 50,000 people across officesin Asia, Africa, Europe and the Americas.The study has found out that the advertisement strategies that have been used by Vodafone Essar have caused in a better results in their sales. This has proved by using the research tools such ashypothesis testing and correlation. This research will help the company to make moreinnovations in their advertisement strategies.