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New Product launch

New Product launch

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Published by Rabia

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Published by: Rabia on Jan 26, 2010
Copyright:Attribution Non-commercial


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Marketing Project For A New Product Launch
Marketing Project For A New Product Launch
Executive Summary
This project focuses on the following areas:
Marketing Project For A New Product Launch
1.Unilevers Philosophy2.Unilevers Corporate Purpose3.Unilevers History4.Market Overview for Cooking Oil Industry5.PEST analysis for Cooking Oil industry6.Unilevers Analysis7.Current Product Range Of Unilever8. Internal Audit of DALDA9. External Audit of HABIB as competitor10.SWOT analysis of HABIB11.Customer Audit12.Market Segmentation13.Assumptions14.Marketing Objectives & Strategies for new product15.Setting Marketing Objectives16.Characteristics Of Products17.Target Marketing & Market Segmentation18.Market Potential19.Market Positioning20.Marketing Mix Strategies21.Alternative Marketing Plan22.Important activities of promotional plan23.Objective of each promotional activity24.Measurements, Review & control25.References 

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