Marketing Project For A New Product Launch
This project is an application of the marketingconcepts used as a business function by the oils,divisions of Unilever Pakistan. The goal ofMarketing is to create customers’ satisfactionprofitably by building value- laden leadershipswith important customers. It calls on theorganizations to think “customer” and regard himas a King.We as students require an in depth insight intocreative world of marketing. We need to knowhow vital role marketing plays in anyorganization as they all reach out to satisfycitizen and customer needs, providing themvalues resulting in profits. Our aim was tolaunch a complete new product in oil division ofUnilever and to design the strategies for theintroduction and promotion of this newlylaunched cooking oil. The aim was also toobjectively analyze these principles as applied inbusiness environment in Pakistan.