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History the Journey of Balaji Group In

History the Journey of Balaji Group In

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Published by ericmathews

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Published by: ericmathews on Jan 26, 2010
Copyright:Attribution Non-commercial


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HistoryThe journey of Balaji Group in year 1976 by the member of Virani family. For supplying wafers and namkeens to local brands to the patrons of Astron Cinema, Rajkot.Due to the shore supply of that product they decided to make their own product line inyear 1982. By the overwhelming retail success they inspired to set a semi automatic plant. Instead of preparing wafers by the traditional frying method this semi automatic plant boosted the quality, taste and more sales also. The fame of taste reached to thewhole Gujarat hence it was time to takeover the whole Gujarat so that biggest automatic plant of Gujarat came in to the picture. Quenching the demand of Gujarat, Maharashtraand Rajasthan region Balaji Group is now looking forward to march over India.Faith in God, Faith in Good tasteThe makers of 'Balaji Group' brand wafers and namkeen food products has deep faith inGod & in good taste. Converting dreams into reality it leads them to the biggest potatowafers plant of India. The Balaji plant covers over 85,000 sq. m. area in the outskirts of Rajkot city. Its big taste revenue i.e. turnover touched to the crore rupees milestone.Balaji Group has 90% shares of wafers market and 70% shares of namkeen market inGujarat. You are invited to travel the past, present and the future or Balaji Group.Brand equity:
In the diverse Indian market of packaged potato chips and snacks. Balaji wafers intend to pullway ahead of its competitors with its newly installed fully-automated Food-Tech PotatoProcessing Machinery. ...more
Future plans:
Balaji Group perceive in growth rather say development to touch the sky. The company will enhance its product range by adding some futuristic andIndian traditional taste company will plan to some extruded snacks andwestern products to their Global market. Recently company has acquiredmore space where its entire namkeen unit will be shifed. The future will seemore of Bhikubhai Virani as a Chairman, Mr. Chandubhai as a ManagingDirector, Mr. Kanubhai Virani as a Technical Director & Mr. Keyur Virani as aR&D Director. At Balaji progress is a life line.
Product line of balaji wefars & namkin:Strategy:This simple mantra rocked and changed the definition of chip world. Winning the heart by quality and great taste and distributing sufficient dealer margin is a winning strategyof Balaji Group. Its 'Value for money' strategy enables even a kid to buy fresh & healthyfood in small prices. Indeed in a neck to neck competition ear one must implement newideas and balaji group has developed the think tank who continuously update strategy inthe right direction. Think win-win & Stay ahead with us.
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Our Company Vision
What happens when 48,000 people focus on a single vision?Something wonderful—a company that’s all about good fun—doing good things when itcomes to making snacks and caring for the environment. You get a company called Frito-Lay, a proud member of the PepsiCo family.For more than 75 years, we have enjoyed making the best snacks on earth, starting withsimple, farm-grown ingredients.And we're not stopping now. We continue to innovate, so we can provide tasty products thatare good as well as fun.And we're reducing our environmental footprint by conserving natural resources as well asharnessing renewable energy technology that reduces harmful emissions.We know we still have a lot of work to do, but we’re up to the challenge. We've had a lot of good fun along the way, and we'll continue that as we look to the future.Because that is what Frito-Lay is all about.Choose a story at left to learn more.
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3.Full List of Brands
Full List of Brands :
Full List of Brands

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