History

The journey of Balaji Group in year 1976 by the member of Virani family. For
supplying wafers and namkeens to local brands to the patrons of Astron Cinema, Rajkot.
Due to the shore supply of that product they decided to make their own product line in
year 1982. By the overwhelming retail success they inspired to set a semi automatic
plant. Instead of preparing wafers by the traditional frying method this semi automatic
plant boosted the quality, taste and more sales also. The fame of taste reached to the
whole Gujarat hence it was time to takeover the whole Gujarat so that biggest automatic
plant of Gujarat came in to the picture. Quenching the demand of Gujarat, Maharashtra
and Rajasthan region Balaji Group is now looking forward to march over India.

Faith in God, Faith in Good taste

The makers of 'Balaji Group' brand wafers and namkeen food products has deep faith in
God & in good taste. Converting dreams into reality it leads them to the biggest potato
wafers plant of India. The Balaji plant covers over 85,000 sq. m. area in the outskirts of
Rajkot city. Its big taste revenue i.e. turnover touched to the crore rupees milestone.
Balaji Group has 90% shares of wafers market and 70% shares of namkeen market in
Gujarat. You are invited to travel the past, present and the future or Balaji Group.

Brand equity:

In the diverse Indian market of packaged potato chips and snacks. Balaji wafers intend to pull
way ahead of its competitors with its newly installed fully-automated Food-Tech Potato
Processing Machinery. ...more

Future plans:
Balaji Group perceive in growth rather say development to touch the sky.
The company will enhance its product range by adding some futuristic and
Indian traditional taste company will plan to some extruded snacks and
western products to their Global market. Recently company has acquired
more space where its entire namkeen unit will be shifed. The future will see
more of Bhikubhai Virani as a Chairman, Mr. Chandubhai as a Managing
Director, Mr. Kanubhai Virani as a Technical Director & Mr. Keyur Virani as a
R&D Director. At Balaji progress is a life line.
Product line of balaji wefars & namkin:

Strategy:
This simple mantra rocked and changed the definition of chip world. Winning the heart
by quality and great taste and distributing sufficient dealer margin is a winning strategy
of Balaji Group. Its 'Value for money' strategy enables even a kid to buy fresh & healthy
food in small prices. Indeed in a neck to neck competition ear one must implement new
ideas and balaji group has developed the think tank who continuously update strategy in
the right direction. Think win-win & Stay ahead with us.

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Our Company Vision

What happens when 48,000 people focus on a single vision?

Something wonderful—a company that’s all about good fun—doing good things when it
comes to making snacks and caring for the environment. You get a company called Frito-
Lay, a proud member of the PepsiCo family.

For more than 75 years, we have enjoyed making the best snacks on earth, starting with
simple, farm-grown ingredients.

And we're not stopping now. We continue to innovate, so we can provide tasty products that
are good as well as fun.

And we're reducing our environmental footprint by conserving natural resources as well as
harnessing renewable energy technology that reduces harmful emissions.

We know we still have a lot of work to do, but we’re up to the challenge. We've had a lot of
good fun along the way, and we'll continue that as we look to the future.

Because that is what Frito-Lay is all about.

Choose a story at left to learn more.

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Full List of Brands:

• LAY'S
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Full List of Brands

Top Brands
• LAY'S® Potato Chips
• DORITOS®
• TOSTITOS®
• CHEETOS®
• FRITOS® Corn Chips
• SUNCHIPS®

1
• 100 Calorie Mini Bites
B
• BAKED!
• BAKEN-ETS®
C
 • CHEETOS®
• CHESTER'S® Snacks
• CRACKER JACK®
• CRACKERS
D
• DORITOS®
E
• EL ISLENO®
F
• FLAT EARTH®
• FRITO-LAY® Dips
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G
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L
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M
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N
• NATURAL
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Q
• QUAKER®
R
• ROLD GOLD®
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S
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T
• TOSTITOS®
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V
• Variety Packs
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© 2010 FRITO-LAY NORTH AMERICA, INC.
• Product rage of potato chips
LAY'S® Barbecue
Flavored Potato Chips
LAY'S® Cheddar &
Sour Cream Flavored •
Potato Chips
LAY'S® Chile Limon
•
Flavored Potato Chips
LAY'S® Classic Potato
•
Chips
LAY'S® Dill Pickle
•
Flavored Potato Chips
LAY'S® FLAMIN'
HOT® Flavored Potato •
Chips
LAY'S® Hot & Spicy
Barbecue Flavored •
Potato Chips
LAY'S® Light
•
Original Potato Chips
LAY'S® Lightly Salted
•
Potato Chips
LAY'S® Limon Tangy
Lime Flavored Potato •
Chips
LAY'S® Natural Sea
Salt Flavored Thick •
Cut Potato Chips
LAY'S® Salt &
Vinegar Flavored •
Potato Chips
LAY'S® Sour Cream
& Onion Flavored •
Potato Chips
BAKED! LAY'S®
Barbecue Flavored •
Potato Crisps
BAKED! LAY'S®
Cheddar & Sour Cream •
Flavored Potato Crisps
BAKED! LAY'S®
•
Original Potato Crisps
BAKED! LAY'S®
Parmesan & Tuscan
•
Herb Flavored Potato
Crisps
BAKED! LAY'S®
Sour Cream & Onion •
Flavored Potato Crisps
BAKED! LAY'S®
Southwestern Ranch •
Flavored Potato Crisps
LAY'S® Kettle
Cooked Jalapeno •
Potato Chips
LAY'S® Kettle
Cooked Maui Onion •
Potato Chips
LAY'S® Kettle
Cooked Mesquite BBQ •
Potato Chips
LAY'S® Kettle
Cooked Original Potato •
Chips
LAY'S® Kettle
Cooked Reduced Fat
•
Original Flavored
Potato Chips
LAY'S® Kettle
Cooked Sea Salt & •
Vinegar Potato Chips
LAY'S® Kettle
Cooked Sharp Cheddar •
Potato Chips
LAY'S® STAX®
Cheddar Flavored •
Potato Crisps
LAY'S® STAX®
Mesquite Barbecue •
Flavored Potato Crisps
LAY'S® STAX®
Original Flavored •
Potato Crisps
LAY'S® STAX®
Ranch Flavored Potato •
Crisps
LAY'S® STAX® Salt
•
& Vinegar Flavored
•
Potato Crisps
LAY'S® STAX® Sour •
Cream & Onion
Flavoured Potato
Crisps
LAY'S® Wavy Au
Gratin Flavoured •
Potato Chips
LAY'S® Wavy
Hickory Barbecue •
Flavoured Potato Chips
LAY'S® Wavy •
Original Potato Chips •
LAY'S® Wavy Ranch
•
Flavoured Potato Chips
LAY'S® Classic Potato •
Chips 6 Count Singles

Conclusion: As we seen market condition lays

become the market leader of wafers market.they are
adopting an expand total market stretagy But balaji
wafers gives him tough competition in Gujarat. And now
also in maharastra & rajesthan.

Balaji wafers adopt a full frontal attack strategy.They

satisfying customer a most by giving them sufficient
quality product & they also giving high margin to the
dealers so that they aquring a high market share of
wafers at Gujarat.

In current situation balaji having higher part in Gujarat

rather than potato chips they also providing a product
which are near to the heart of Indians like singh bhujia,
gathiya, mug dal etc..

I think so that they are success in Gujarat and now thay

are concertrate on maharatra & rajesthan market of
India.