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Business to Business Sales Forcast of DETTOL

Business to Business Sales Forcast of DETTOL



|Views: 3,083 |Likes:
Published by major87
This PPT is all about the sales forecasting of Dettol for the next year as a B2B manager.
This PPT is all about the sales forecasting of Dettol for the next year as a B2B manager.

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Categories:Types, Research
Published by: major87 on Jan 26, 2010
Copyright:Attribution Non-commercial


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..I am a B2B manager of thiscompany for April 2010 toMarch 2011
Submitted to:
Mr. Rakesh Chaudhry
Submitted By:
Amit Singh
Group 1
Reckitt Benckiser's objective is to
generate above industry average
profitable growth by
Focusing on building the power brands in high
growth categories
Geographic expansion of the portfolio
Continuous innovation
Higher investment in brand building
Margin expansion and cash conversion to fund
reinvestment in core brands and to grow returns
to shareholders
Selective add on acquisitions
Some uncontrollable situational factors that are faced by the
Reckitt Benckiser and Dettol soap are as follows
Although the demand for Reckitt Benckiser products is
very high but when we talk about the demand of the Dettol
soap the demand is growing in the antibacterial category
There was no direct competitor of Dettol soap
at the time of launching but today two brands are directly
. ( & ) ()
competing Dettol Safeguard P G and lifebuoy Unilever
are direct competitors
Legal political
these are the uncertainties that are
extremely variable in the political conditions of India
Constant political instability does affect the company in
terms of building new relations with new governments all
the time
Social and Cultural factors 
the company has to be very
careful in the implementation of its promotional campaigns

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