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P. 1
Business to Business Sales Forcast of DETTOL

Business to Business Sales Forcast of DETTOL

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Published by major87
This PPT is all about the sales forecasting of Dettol for the next year as a B2B manager.
This PPT is all about the sales forecasting of Dettol for the next year as a B2B manager.

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Categories:Types, Research
Published by: major87 on Jan 26, 2010
Copyright:Attribution Non-commercial

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12/11/2012

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..I am a B2B manager of thiscompany for April 2010 toMarch 2011
Submitted to:
Mr. Rakesh Chaudhry
Submitted By:
Amit Singh
PG20082605
Group 1
 
Objective 
 
Reckitt Benckiser's objective is to
 
generate above industry average
:
profitable growth by
 
Focusing on building the power brands in high
 
growth categories
 
Geographic expansion of the portfolio
 
Continuous innovation
 
Higher investment in brand building
 
Margin expansion and cash conversion to fund
 
reinvestment in core brands and to grow returns
.
to shareholders
-
Selective add on acquisitions
 
 
ITUATIONALANALYSIS
 
Some uncontrollable situational factors that are faced by the
,
Reckitt Benckiser and Dettol soap are as follows
Demand 
:
Although the demand for Reckitt Benckiser products is
 
very high but when we talk about the demand of the Dettol
.
soap the demand is growing in the antibacterial category
Competition 
 
There was no direct competitor of Dettol soap
;
at the time of launching but today two brands are directly
. ( & ) ()
competing Dettol Safeguard P G and lifebuoy Unilever
 
are direct competitors
 /
Legal political
 
these are the uncertainties that are
.
extremely variable in the political conditions of India
 
Constant political instability does affect the company in
 
terms of building new relations with new governments all
.
the time
 
Social and Cultural factors 
:
the company has to be very
 
careful in the implementation of its promotional campaigns

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