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Consumer Behaviour

Consumer Behaviour

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Published by sajib1266
Consumer Behaviour
Consumer Behaviour

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Categories:Types, School Work
Published by: sajib1266 on Jan 26, 2010
Copyright:Attribution Non-commercial

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01/07/2013

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01/26/101
ConsumerBehavior
Chapter 1
Introduction
Bashir Hussain
 
01/26/102
Bashir’s View
You are a marketer of your ownbut your eyes are the eyes of the consumers.
 
01/26/103
Definition
 The decision process andphysical activity individualsengage in when
Evaluating
Acquiring
Using or
Disposing of goods and services

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