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Unilever Internship Report

Unilever Internship Report

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Published by shoaib0407

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Published by: shoaib0407 on Jan 26, 2010
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INTRODUCTIONWhat the UniLever Is?
Unilever is dedicated to meeting the everyday needs of people everywhere. Around theworld Unilever foods and home & personal care brands are chosen by many millions of individual consumers every day. Earning their trust, anticipating their aspirations andmeeting their daily needs are the tasks of Unilever local companies. They bring to theservice of their consumers the best in brands and both Unilever’s international and localexpertise.For more than 70 years Unilever has been providing consumers with quality products andservices. Unilever has a portfolio of global, regional and local brands. Some, such as
are popular around the world.Others are the first choice for consumers in particular countries. As traditional structuresand lifestyles around the world are being rapidly transformed, Unilever continues torespond to consumers’ present needs and, at the same time, to anticipate their future ones.Our strength lies in the deep understanding we have of local culture and markets.Unilever’s strategy is to focus research and development and marketing on our top performing brands, that is, those that are most in demand from consumers. Through our extensive knowledge of trends identified today, we will continue to develop our brands tomeet the needs of our consumers tomorrow.
, feel and smell great.
Unilever products are at home everywhere: favorites with consumers throughout theworld, from the emerging markets of Asia and Latin America to the developed economiesof Western Europe and North America.Unilever meets the needs of consumers around the world, in both new and establishedmarkets. Consumers vary from country to country in their preferences and habits andUnilever adapt many of its brands to suit local tastes. For example, among Unilever’smany teas, it produces around 20 separate brands of black tea specifically tailored for consumption in over 20 different countries and Unilever is constantly sharpening theflavors to suit all its local markets. In some societies, consumers have traditionallywashed up by sponging ash, sand or detergent onto their dishes, before rinsing. Learningfrom these established practices, Unilever developed
dish wash bar, to bringimproved cleaning to existing washing routines. Shopping habits also vary and theavailability of Unilever’s brands is a key concern of local managers. Unilever adapt thedistribution of its brands to suit local realities. In Europe, customers benefit from swifter,easier dispatch through online ordering of frozen foods. While, in Tanzania, Unilever has piloted bicycle delivery of products to villages inaccessible to motor transport. Buildingon a presence that in places stretches back nearly a century, it keeps closely in tune withlocal consumers. Unilever is, in every sense, a multi-local multinational.Unilever’s research and development teams help to anticipate and meet consumer needs.Unilever’s research and development expertise allows to anticipate the evolving needs of 
consumers and to create the innovations to meet them. Internet technology is improvingthe way Unilever share best practice and innovation around the world.Unilever’s R&D activity is focused on six major laboratories and a network of innovationcenters around the world. Recent successes have demonstrated Unilever’s practicalability to respond to consumers and bring innovations to the marketplace. They includelaundry tablets, which it has rolled out in more than 30 countries;
 Lipton Cold Brew
tea bags, which take away the need to boil water when making ice tea; and its cholesterol-owering spreads, which have been widely rolled out under the
Take Control 
 brands. Unilever continues to look for new innovation opportunities. For instance,Unilever research into the human genome means they can now decode the make-up of skin. This can reveal such secrets as an individual’s tendency for dryness or their skin protein mix. Such knowledge forms the foundation for new, more personal products.Unilever’s global IT system helps them to share information around the business and touse their scale and scope to meet consumer needs and reduce their costs. Unilever drivesto provide better value for customers and consumers; they have always valued the sharingof information across product sectors and geographical locations. IT has boosted thisknowledge-sharing culture, allowing us to make the most of the vast amount of Information held by our people around the world. Unilever’s computer networks provideover 90,000 employees worldwide with common tools for sharing information –allowingthem to deal with millions of electronic messages every working day. They also have aUnilever Intranet, which helps them to manage innovation and best practice around theworld. Global teams, for example, pool information, marketing success stories andknowledge via dedicated sites, making this knowledge available to Unilever’s peoplelocally, wherever they are.Unilever is committed to doing business in a responsible and sustainable way. In partnership with organizations around the world, Unilever works to reduce their impacton the environment and to act as a responsible corporate citizen.Unilever believes in sustainable development – meeting the needs of the present withoutcompromising resources for future generations. This commitment begins and ends withtheir consumers. Unilever believes that by constantly evolving to meet their changingneeds, they can continue to develop their business in both a profitable and anenvironmentally sustainable way. In working towards sustainable development, theyfocus on three areas that are directly relevant to their business. These are fishconservation, clean water stewardship and sustainable agriculture. An example of their work in the area of fish conservation is the Fish Sustainability Initiative, which aims tomeet their objective of sourcing all supplies from sustainable fisheries by 2005.
,an Alaskan salmon-based dish, was our first product to come from a sustainable fishery,as certified by the Marine Stewardship Council. In clean water stewardship, as in other areas, Unilever joins with partners to achieve maximum impact. For example, throughtheir sponsorship of the Global Nature Fund’s Living Lakes initiative, they work with anetwork of private and government organizations to help communities better managetheir local lakes and wetlands. In sustainable agriculture, Unilever has set up of an expert
external advisory board. Its task is to advise and inform its business and suppliers on newsustainability standards.Unilever’s commitment to corporate social responsibility is an integral part of their operating tradition. It is outlined in their Corporate Purpose and in their Code of BusinessPrinciples. It finds practical expression in the worldwide standards they have set their selves: to ensure the health and safety of Unilever people at work, to secure the qualityand safety of products and to minimize the environmental impact of their operations.Unilever aims to be as professional in their management of its social responsibilities asthey are in any other area of business. Unilever recognize the need to be explicit aboutwhat their social commitment means in practice: to articulate their policies, and todemonstrate its performance. Unilever reports on their approach and progress in its SocialReview. Unilever has a tradition of support for the local community wherever it operates,in particular in the areas of education, environment and health. For example, in Indiaaccess to oral care is limited, with few dentists per head of population. In 2000,Unilever’s oral health and hygiene education programme brought advice and care to over 2.5 million schoolchildren. In China, Unilever has sponsored Qinghai province’s first ArtHope School. In a region where few can afford the cost of basic schooling, it offers theopportunity of a general education and free tuition in traditional dance, music and modernart.Internet technology is providing a two-way communication channel, helping Unilever toget to know its consumers better.Competition in markets is intense. To further develop their relationships with consumersand communicate the benefits of their brands, Unilever uses a variety of media, not onlyhighly creative television advertising campaigns but also new one-to-one communicationvia the internet. Unilever brand communication has always made the news. In the 1950s,they produced the first ever television commercial in the UK. As the 21st century began,they screened the UK’s first interactive TV commercials, marketing their 
Unilever Pakistan Limited
Unilever Pakistan Limited is largest fast moving consumer Products Company inPakistan. Unilever Pakistan Limited is a part of Unilever- a global company. Unilever Pakistan Limited is producing more than 50 brands in Pakistan.

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