INTRODUCTIONWhat the UniLever Is?
Unilever is dedicated to meeting the everyday needs of people everywhere. Around theworld Unilever foods and home & personal care brands are chosen by many millions of individual consumers every day. Earning their trust, anticipating their aspirations andmeeting their daily needs are the tasks of Unilever local companies. They bring to theservice of their consumers the best in brands and both Unilever’s international and localexpertise.For more than 70 years Unilever has been providing consumers with quality products andservices. Unilever has a portfolio of global, regional and local brands. Some, such as
are popular around the world.Others are the first choice for consumers in particular countries. As traditional structuresand lifestyles around the world are being rapidly transformed, Unilever continues torespond to consumers’ present needs and, at the same time, to anticipate their future ones.Our strength lies in the deep understanding we have of local culture and markets.Unilever’s strategy is to focus research and development and marketing on our top performing brands, that is, those that are most in demand from consumers. Through our extensive knowledge of trends identified today, we will continue to develop our brands tomeet the needs of our consumers tomorrow.
, feel and smell great.
Unilever products are at home everywhere: favorites with consumers throughout theworld, from the emerging markets of Asia and Latin America to the developed economiesof Western Europe and North America.Unilever meets the needs of consumers around the world, in both new and establishedmarkets. Consumers vary from country to country in their preferences and habits andUnilever adapt many of its brands to suit local tastes. For example, among Unilever’smany teas, it produces around 20 separate brands of black tea specifically tailored for consumption in over 20 different countries and Unilever is constantly sharpening theflavors to suit all its local markets. In some societies, consumers have traditionallywashed up by sponging ash, sand or detergent onto their dishes, before rinsing. Learningfrom these established practices, Unilever developed
dish wash bar, to bringimproved cleaning to existing washing routines. Shopping habits also vary and theavailability of Unilever’s brands is a key concern of local managers. Unilever adapt thedistribution of its brands to suit local realities. In Europe, customers benefit from swifter,easier dispatch through online ordering of frozen foods. While, in Tanzania, Unilever has piloted bicycle delivery of products to villages inaccessible to motor transport. Buildingon a presence that in places stretches back nearly a century, it keeps closely in tune withlocal consumers. Unilever is, in every sense, a multi-local multinational.Unilever’s research and development teams help to anticipate and meet consumer needs.Unilever’s research and development expertise allows to anticipate the evolving needs of