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Reebok- An Advertising Assignment

Reebok- An Advertising Assignment

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Published by shivanimehra

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Published by: shivanimehra on Jan 26, 2010
Copyright:Attribution Non-commercial


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Integrated MarketingCommunicationAssignmentOn
Submitted By:Shivani Mehra08bs0003152KAOS Member 
Table of Contents
1.Overview of The Sector 12.Introduction 33.Analysis of Reebok Taglines and Logos 64.Market Segmentation and Positioning 105.Reebok Product Mix 116.Details of Store visits 147.Advertising Agencies 158.Promotion Strategy 169.Media Vehicles 1710.Below The Line 2311.Reebok Print Ads 24
Executive summary
The objective of the study was to assess the Reebok communication strategies and various meansused for creating awareness among its masses. Reebok International, a subsidiary of Adidas quitesuccessfully communicated its brand among the people. Its has created a mark in the market andhas a good hold on it. Reebok India is also successful.

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