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Notes from 1/26/10 private webcast with Ramit Sethi. Compiled by attendees.
I have not reviewed or edited these notes.
Below you'll find info about the 1/26 webcast, including
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Getting in customers' heads
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The
#1 Mistake people make while trying to earn money on the side
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Unveiling of what the full Earn1k course will contain
investment is something you don't know will work. Think about value and not content.Getting numbers/Stats.Uncle Charlies Almanac.
"What do you think [Ramit] learned during the survey."
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How to get in your head."When you think about getting money, when is the last time you asked without selling."
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NEVER
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ALWAYS JUST ASSUMEDLearn one thing today.
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Get out there and do it. GET OFF YOUR ASS.Pretend a lot of people concern about cost.1. Offer value2. Go to a different market3. Lower your price."If you think you have to discount, DON'T"WHAT IS THE #1 MISTAKE?
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NOT GETTING INTO THEIR HEADS'It's easy to be cynical, so understand you own barriers.'
Barriers:
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Arbitrary number
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Guaranteed ROI
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Friends Peer Pressure
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I'm afraid
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No time
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Giving upIs this a scam? NO!'Use my survey with your customers.'
CASE STUDY: Undergrad Chem Student
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Concentrated group of people.
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Great businessKey Nuggets:
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niche
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market/demand
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Customers are always renewed quarterly.CASE STUDY: Young adults with no financial skills and don't care about saving.
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Horrible idea'Why am I different than this person?'
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Niche- I went from free to harvard to other people that are not idiots.5 mins of questions!Live ideas.FUNDRAISING CONSULTANT.
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IMPORTANT TO UNDERSTAND WHAT TO DO AND WHAT NOT TO DO- It provides you and intellectual framework for your business.{60 sec pause}Architect who earned 50K from 50 cent advise.
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Get people to like you and you will find more business.Course Info (Comprehensive):1. All new material2. Hours and hours of HD video and power points3. Group calls- Master classes(LIVE/recorded): answering questions and course work.- Not just tactic after tatic. Personal attention to you.4. Scripts:- Escaping a non-profital engagement- No cold reading5. Case studies(TONS)Q&A about the course.- Releasing info about the course in timed intervals.- Once a week group calls.- Don't join unless you don't have at least 10 hours a week- 8 week course- Private coaching includes audio- You will also find your niche- Apply the 80/20 rule about what is important- Important even if you don't have an idea about a business- "If you really want it you will find a way"- This niche will help you get past barriers and psych you up.- International- No discounts and no trade- Will this help me grow more money? YES!- Support groups? YES!- Offering services. Marketing/Research/Value- Think of this on a META-level.- Fixed pie question!!!!! AHHHH!- Before today you got into your customers head- If your looking to get ahead you will get this course- Systemitizing your first 1k- Business coach? Broader access to all kinds of stuff and a large group of people. Moveonto a business coach later.- Freelancers WELCOMEWhat we learned today:
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Getting inside customers head. Asking without selling.
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Unveiled part of the course.
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Talked about the concerns in the survey.
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It's not about price. It's about value.
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Case studies.Webcast on Sunday and Monday @ 7pm Eastern ============Kelly WhalenUsed free information first, then weeded out potential customers through sign ups.Shrinking the market to people who value the info, and who are engaged.Ask your potential customer for information without selling.Ask: What do you want? What do you fear?Take 5 minutes to talk to people.#1 mistake: Picking a market, that isn't based on what their customer needs. Picking acustomer who doesn't know that they need the product or service. Picking a customer whodoesn't have the money.The survey that Ramit gave us helped him get into our heads.USE Ramit's survey!Case Studies:1) Organic chemistry students who need help.-Great business idea.-If you have a problem, you know you have a problem.-Tutors=money.-Except if you're hot. ;)-The client WILL get the $ for it! Parents, working part-time, etc.-DEMAND is key!-He'll have new customers every quarter.2) Young adults who need help with personal finance.-Copy Ramit's idea.-Target your customers. These people have no interest!Taking 3 case studies live.1.Fundraising consulting-teaching non-profits how to raise money.-non profits can not pay-no pay for value-non profits don't like freelancers
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