Opp. SJ at 2. As Opposers have shown, the Federal Circuit and the Board apply the relatedgoods test to section 2(e)(3) claims and, as shown, that test is dispositive here. Opp. SJ. at 13-16.Yet Applicant never even mentions the related goods test in any of its three summary judgmentbriefs, and makes no argument, in response to Opposers’ showing, that the related goods testdoes not control here. Therefore, the Board need look no further in granting Opposers’ motionfor summary judgment on its section 2(e)(3) claim.2.
Applicant admits most of the essential elements of the section 2(e)(3) claim
. Applicant“admits that Havana’s primary significance is geographic,” App. Resp. at 1, and makes noargument challenging Opposers’ showing that the addition of the generic word “collection” doesnot alter that primary significance. Opp. SJ at 4, 12 (citing cases and evidence). Applicant “hasadmitted that its mark is ‘geographically misdescriptive.’” App. Resp. at 3. Applicant “hasadmitted that it adopted its mark partially because of the association with Cuban cigars,”
but it isundisputed
and admitted that
there is NO association between Applicant’s products and Cubancigars.
See
Application File (admitting that Applicant’s “goods are not manufactured orproduced in and have no connection with Havana”).Applicant also “has admitted that it adopted is mark partially … in an attempt toassociate” its non-Cuban cigar accessories with Havana, Cuba (asserting an unexplained andunsupported “lifestyle” and “ambience” claim).
Id
. at 2.
See
Opp. SJ at 7-8 (citing anddiscussing evidence showing Applicant’s extensive and deliberate false association of its non-Cuban cigar accessories with Havana, Cuba and Havana cigars (
i.e
., genuine, Cuban origincigars),
including falsely labeling its products with “CUBA”, “La Havane”, HABANA, and its
1
Although not relevant to the section 2(e)(3) issue, Applicant’s statement that “Habanos” is “generic forcigars,” citing a dictionary definition that “‘habano’ is a [p]ure cigar produced on the island of Cuba,”App. Resp. at 3, shows a serious misunderstanding of the difference between a geographically descriptive(or misdescriptive) term and a generic one.
2
Add a Comment