Research methodologya) Purpose/Objective“Identifying the impact of print media on teenagers”c) Sample size: 70d) Questionnaire designThe questionnaire was based on multiple-choice questions and dichotomous questions.e) Data collectionData Collected through questionnaires.
1.What do u like to read ? News paper MagazinesJournals2.Do you read newspapers ? Yes No3.How often do you read itHolidayWeekendDailyOccasionally (during IPL, World Cup, and Elections ETC)4.Do you read magazines? Yes No5.How much do you find the entertainment columns are given importance?MoreAverageLess Nil
6.What matters more in a Print Media to you?ContentOutlook Both7.What type of ads attracts you more?Print ads AV ads Internet Ads Video Ads8.Do print media help in spreading social awareness message?Yes No9.Have you been inspired by printed ads to buy the product?Yes No10.Which is the last print ad which u can recall? _________________________________________________________________ _________________________________________________________________ ______________________________________________________________