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PEFC Logo Usage Toolkit

PEFC Logo Usage Toolkit

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Published by PEFC International
The PEFC Logo Use Toolkit is designed to assist logo users in applying the logo and labels consistently in terms of design and layout, and in line with PEFC’s technical requirements and branding.
The PEFC Logo Use Toolkit is designed to assist logo users in applying the logo and labels consistently in terms of design and layout, and in line with PEFC’s technical requirements and branding.

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Published by: PEFC International on Jan 28, 2010
Copyright:Traditional Copyright: All rights reserved

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07/10/2013

 
PEFCLOGO USAGETOOLKIT
 
2
IntroductIon
The PEFC logo and labels are globally trustedmarks, assisting businesses, consumers, orestowners and managers, and other stakeholders inidentiying and promoting merchandise and goodsrom orests that are managed sustainably.The demand or PEFC certication has constantlyincreased over the past years, with the potential thatorests can play in tackling societal challenges suchas climate change gaining relevance with the publicat large. Today, PEFC is the world’s largest certica-tion organization with over 220 million hectares ocertied orests – an area equivalent to the size othe whole o Mexico, or France, Germany, Italy andthe UK combined.
PUrPOSE OF ThIS TOOLKIT
You are only permitted to use the logo and label i you haveobtained a logo license. This document and PEFC’s LogoUsage Rules - Requirements (PEFC ST 2001:2008) explainhow to remain in accordance with the requirements.It is o undamental importance or PEFC to protect itstrademark and ensure that the logo and label are usedaccurately and veriably, and that any claims associatedwith it are relevant and non-misleading. The correct useo the logo on products and associated documentationand in any communication is essential in protectingPEFC’s credibility.The PEFC Logo Use Toolkit is designed to assist logousers in applying the logo and labels consistently interms o design and layout, and in line with PEFC’stechnical requirements and branding.Using the logo and label enables companies and orestowners to:
•demonstratecommitmenttosustainabledevelopment
and corporate social responsibility
•attractenvironmentallyandsocially-mindedcustomers
and consumers
•helpgeneratedemandforproductsfromPEFC-certied
orests
•highlightengagementinsustainableforestmanagement
 
3
contents
SECTIOn A:GEnErAL LOGO And LAbEL USE rEqUIrEmEnTS
This section contains all relevant inormation needed touse the PEFC logo and labels correctly. It allows you toidentiy to which Logo User Group (Chapter 1) you be-long and the corresponding Logo Use Options (Chapter2) available to you. The PEFC Logo and Label Elementsand the PEFC Standard Labels are explained in detail inChapters 3 & 4. The Chapter on Design Specicationsaims at ensuring that the PEFC logo and label are usedcorrectly and consistently, and to avoid commonly encoun-tered inringements (Chapter 6). Ocial translations areavailabe or use o the PEFC logo and label in languagesother than English.
A.1. LOGO USEr GrOUP 5A.2. LOGO USE OPTIOnS 6A.3. PEFC LOGO And LAbEL ELEmEnTS 7A.4. PEFC STAndArd LAbELS 8A.5. dESIGn SPECIFICATIOnS 10A.6. InFrInGEmEnTS 11A.7. OFFICIAL TrAnSLATIOnS 12SECTIOn b:ALTErnATIvE LAbEL And dESIGn OPTIOnS
To ensure appropriate fexibility in the application o thelabel while at the same time ensuring a consistent lookand eel, this section provides a dened set o labellingoptions or the PEFC Certied (Chapter 7), PEFC Cer-tied and Recycled (Chapter 8), and Promoting PEFCCertication (Chapter 9) labels.
b.1. PEFC CErTIFIEd LAbEL 14b.2. PEFC CErTIFIEd And rECyCLEd LAbEL 15b.3. PrOmOTInG PEFC CErTIFICATIOn LAbEL 16SECTIOn C:LAbEL CrEATIOn And FILE IdEnTIFICATIOn
All label les are available in EPS, JPEG and GIFormats. It is highly recommended to use the EPS le orlabel creation to ensure ull consistency with the Toolkit.This section provides additional inormation i the JPEGor GIF les are utilised and assists in locating thecorrect le.
C.1. FILE SPECIFICATIOnS 18C.2. FILE IdEnTIFICATIOn 19APPEndIx: ExAmPLES OF LAbEL APPLICATIOnS
Numerous examples provide ideas on how the PEFClogo and labels can be used on a variety o products.

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