The Nature of Marketing

Thanks for sharing this document. If you're interested in internet marketing and want to learn more about the marketing thought leadership that's behind DDB's world class strategy and creative, Chuck Brymer, the CEO of DDB worldwide has a new book titled The Nature of Marketing in which he explores the difference between traditional herd and swarm marketing, and how companies can benefit from understanding and embracing the difference. Foll ow the link to view some compelling case studies or watch Chuck on YouTube here http://www.youtube.com/user/natureofm...