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Dow Jones IndexUS Online Ad Spending*Consumer Confidence Index**Facebook Users^US Blog Readers*Global Ad Spending*US Television Ad Spending*
What a difference 2 years makes…
Twitter Users*
-2007 --2009 -
10,34413,37149.587.3$67.8B$66.9B$482.7B$438.9B50M350M94.1M116.1M$24.5B$21.2B018M
2
*eMarketer, ** Conference Board , ^Facebook
With 59% of online users actively participating, socialmedia presents marketers with the opportunity toreach engaged consumers
Source: Dynamic Logic’s AdReaction 6 Study,
December 2009; n=2,000 U.S. respondentsQ: Please indicate how involved you are in the following online activities.
Base(2,000)
3
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