Role of Press in

Health Education
-Aparna Acharekar
-Times Wellness,

-The Times of India

The beginning…
 He introduced
Information
Therapy in India
 Lymphosarcoma
of the intestine
 "Be careful about
reading health
books. You may
die of a misprint."

 - Mark Twain
Times Wellness Reader
Survey
 21% in the 61-70
age group
13% 2% 5%

18% in the 51-60

12%
 12%

age group
21%

17%
18%

 12% in the 21-30 10 to 20

51 to 60
21 to 30
61 to 70
31 to 40
71 to 80
41 to 50
81 to 90

and 31-40 age

group
Source of health info
 36% from
newspapers
14%
 20% from 6% 36%
News papers
Health M agaz ines
health mags Internet
G eneral P rac titioners
 15% from GPs 15%
Library
F riends
 14% from 9%
20%

friends
 9% from
internet