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ZAYKA@Spiceforlife: Business Plan

ZAYKA@Spiceforlife: Business Plan

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Published by Gaurav Kumar
A Business Plan for opening a Restaurant in Bangalore
A Business Plan for opening a Restaurant in Bangalore

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Published by: Gaurav Kumar on Jan 28, 2010
Copyright:Attribution Non-commercial

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03/20/2013

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Presented by:
Team Jack Welch (Team 9)Brinda BalachanderDebnarayan BanerjeeGagan SinghIra SinglaPriyanshu MishraRanjini BallalSulabh Sharma
 
Business Plan
 
3
1.
 
Executive summary
Our business plan is about ZAYKA which is a single-unit, good-sized restaurant basicallyfocused on healthy and ethnic food. Situated in Bangalore, ZAYKA
’s emphasis will be on
providing ethnic food.ZAYKA offers its customers top quality food and a great ambience. ZAYKA aims at providing different cuisines from around Indian sub continent. Ethnic recipes will beused to provide the customers with a diverse & unique menu. It also emphasizeshealthy dishes, recognizing the trend within the restaurant industry for the demand forhealthy cuisine.Market research has shown that although the restaurant industry is very competitive,the lifestyle changes created by modern living continue to fuel its steady growth.Therefore keeping in mind this steady growth, we have stepped into the venture of creating ZAYKA and designed the marketing strategies, operating plan and analyzed thefinancial feasibility of the venture. At the same time it is to be understood that per capitaincome of people in India is increasing constantly, so, although the competition is high,the opportunity is also great.
2.
 
Evaluation of Business opportunity
Business plan for ZAYKA has been an opportunity for us to bring the concept of 
Unity inDiversity
to life on paper. It has provided an outlet to express our passion for our ideaand sell it on to others.
Create significant value to customers:
 
In the prevalent days of uncertainty,people are becoming more conscious about what they eat and where they eat.
With the growing trends leading to concepts like ‘specialty restaurants’ we
believe ZAYKA has a strong market. Its main target audience will be healthconscious individuals and families who naturally love ethnic food. Since ZAYKAspecialises in multi cuisine, the second target group will be the tourists and

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