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The Role of the CMO:Marketing Strategies for 2010
November 2009
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About the Survey
The survey was fielded between October 13, 2009 and November 13,2009 among four separate audiences:
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Attendees of the 2009 Annual CMO Summit;
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The Forbes Advisory Panel, an opt-in panel of senior executive Forbes subscriberssurveyed regularly on business trends, ideas and issues;
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Forbes.com users, a subscriber database consisting of business decision-makerswho have registered on the Forbes website; and
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Marketing executive members of ExecuNet, a membership-only networking andcareer organization for executive leaders
Forbes subscribers (members of the Advisory Panel and Forbes.com)received the survey via email; ExecuNet respondents were invitedtoparticipate in the survey via the Marketing Roundtable, a moderatedmembers-only group of senior marketing executivesA total of 114 responses were received; 72 were Forbes-affiliated and 42were members of ExecuNet
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More than half of respondents’media budgets are lessthan $1 million; nearly one-quarter are $5 million ormore
Approximate size of total media budget
Total respondents
Q1. What is the approximate size of your total media budget? N=114
Estimatedaverage budgetapproximately$5.2 million
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