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Branding

Branding

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Published by blue_devil8132409
A company’s face in the marketplace – What consumers know – What they believe – How they respond –The total view a consumer has of a company and it’s “marks” –Differentiation within the market space

 Product identification/differentiation  Generate repeat sales (brand loyalty)  Generate new product sales

 Suggest product’s benefits & qualities.  Are easy to pronounce, recognize & remember.  Are registered & legally protected.

Types of brands
• • • • • • Premium brand. Economy b
A company’s face in the marketplace – What consumers know – What they believe – How they respond –The total view a consumer has of a company and it’s “marks” –Differentiation within the market space

 Product identification/differentiation  Generate repeat sales (brand loyalty)  Generate new product sales

 Suggest product’s benefits & qualities.  Are easy to pronounce, recognize & remember.  Are registered & legally protected.

Types of brands
• • • • • • Premium brand. Economy b

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Published by: blue_devil8132409 on Jan 28, 2010
Copyright:Attribution Non-commercial

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07/29/2012

original

 
 
 
 
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