PEFC Governance Review Page 1 of 104 Final – 23 May, 2008
PEFCG
OVERNANCE
R
EVIEW
M
AY
, 2008
Final Report
PEFC Governance Review Page 2 of 104 Final – 23 May, 2008
T
ABLE OF
C
ONTENTS
MANAGEMENT SUMMARY...................................................................................................................5
I
NTRODUCTION
...........................................................................................................................................5
R
ECOMMENDATIONS
..................................................................................................................................7
Phase One – Get Resourced.................................................................................................................7
Phase Two – Get Structured.................................................................................................................9
Phase Three – Get Engaged...............................................................................................................11
Phase Four – Get Influential..............................................................................................................13
R
EVISED
PEFC O
RGANISATIONAL
B
ODIES
.............................................................................................14
R
EVISED
PEFC O
RGANISATIONAL
S
TRUCTURE
.....................................................................................15
R
EVISED
PEFC A
SSESSMENT
, E
NDORSEMENT AND
M
UTUAL
R
ECOGNITION
P
ROCESS
.......................16
I. INTRODUCTION..................................................................................................................................17
PEFC S
TRATEGIC
P
LAN
...........................................................................................................................17
M
ANDATE
.................................................................................................................................................17
P
ANEL
........................................................................................................................................................17
P
REVIOUS
A
NALYSIS
................................................................................................................................18
F
INDINGS
...................................................................................................................................................18
II. METHODOLOGY................................................................................................................................19
III. ORGANISATIONAL REVIEW........................................................................................................21
B
ACKGROUND
...........................................................................................................................................21
PEFC R
EVIEW
..........................................................................................................................................22
R
ECOMMENDATIONS BY
C
ATEGORY
.......................................................................................................24
Transparency.......................................................................................................................................24
Participation........................................................................................................................................25
Evaluation............................................................................................................................................25
Complaint and Response....................................................................................................................26
IV. ISSUES ASSESSMENT - “WHAT COULD BE BETTER?”.......................................................27
G
OVERNANCE
M
ODELS
............................................................................................................................27
Balance of Power (Members, Board, Secretariat)............................................................................28
‘Bottom-Up’ versus ‘Top-Down’ .......................................................................................................28
Inclusiveness........................................................................................................................................29
Transparency.......................................................................................................................................30
O
RGANISATIONAL
S
TRUCTURE AND
M
ANAGEMENT
..............................................................................31
Members’ Expectations versus Organisational Capacity................................................................32
Board Workload/Focus.......................................................................................................................32
Technical Resources Insufficient .......................................................................................................33
Complementary Initiatives/Investments.............................................................................................33
S
TAKEHOLDER
G
ROUPS
............................................................................................................................33
‘Low-Hanging Fruit’ Has Been Harvested.......................................................................................34
Lack of Diverse Stakeholder Representation....................................................................................34
Levels of Integration and Influence...................................................................................................35
S
TANDARDS
..............................................................................................................................................36
Variance in Robustness of PEFC Member Standards......................................................................36
‘Meta-Standard’ Could Also Be More Robust..................................................................................37
‘Northern-Hemisphere’ Standard Barrier to New Members...........................................................37
Panel of Experts Insufficiently Robust, Clear...................................................................................38
E
XTERNAL
P
ERCEPTIONS
.........................................................................................................................38
Poor Global Awareness of PEFC......................................................................................................38
“PEFC is Industry-Driven”...............................................................................................................39
‘First Impressions’ are Opaque.........................................................................................................39
O
THER
I
SSUES
...........................................................................................................................................40
Organisational Conflict – FSC, ENGOs ...........................................................................................40
‘Flash-point’ Issues ............................................................................................................................41
PEFC Governance Review Page 3 of 104 Final – 23 May, 2008
‘Next Generation’ Challenges............................................................................................................41
V. OPTIONS - “WHAT COULD WE DO ABOUT IT?” ....................................................................42
E
XTERNAL
P
ERCEPTIONS OF
PEFC..........................................................................................................42
Focus On - Transparency and Public Information...........................................................................42
Focus On – Changing Critics from Within .......................................................................................43
Focus On – Inclusion to Transform the Organisation......................................................................43
Options - External Perceptions of PEFC..........................................................................................43
PEFC E
FFECTIVENESS
..............................................................................................................................44
Focus On – Standards and Enforcement...........................................................................................44
Focus On – Operations and Administration.....................................................................................45
Focus On – Members and Board.......................................................................................................45
Options - PEFC Effectiveness............................................................................................................45
PEFC'
S
R
ULES AND
S
TANDARDS
.............................................................................................................46
Focus On – National Standards and Quality....................................................................................47
Focus On – PEFC Meta-standard and Quality ................................................................................47
Focus On – Additional or Parallel Criteria......................................................................................47
Options – Rules and Standards..........................................................................................................48
I
MPLEMENTATION AND
M
ONITORING OF
G
OVERNANCE
........................................................................49
Focus On – Centralising Decision-Making Power...........................................................................49
Focus On – Open Membership to All Stakeholders..........................................................................49
Focus On – Trouble-shooting: Engage and Broker .........................................................................49
Options – Implementation and Monitoring of Governance.............................................................50
“B
UY
-
IN
"
FROM
PEFC'
S
E
XISTING
S
TAKEHOLDERS
...............................................................................51
Focus On – Increase Support and Value to Members......................................................................51
Focus On – Expand Market Share.....................................................................................................51
Focus On – Simplify, Clarify, and Improve Efficiency.....................................................................52
Options – ‘Buy-In’ from Existing Stakeholders................................................................................52
D
IALOGUE WITH
E
NVIRONMENTAL
N
ON
-G
OVERNMENT
O
RGANISATIONS
(ENGO
S
)..........................53
Focus On – Marketing Push...............................................................................................................53
Focus On – Identify and Partner with One Key ENGO...................................................................53
Focus On – Open Membership to ENGOs........................................................................................54
Options – Dialogue with ENGOs.......................................................................................................54
VI. RECOMMENDATIONS - “SO WHAT NOW?” ...........................................................................56
P
HASE
O
NE
– G
ET
R
ESOURCED
...............................................................................................................56
1.
Publish Governance Review.......................................................................................................56
2.
Establish International Headquarters.......................................................................................56
3.
Review Board By-Laws (Executive Committee)........................................................................57
4.
Update Staff Position Descriptions............................................................................................57
5.
Delegate Operational Authority to Heads of Unit....................................................................57
6.
Quantify PEFC ‘Impact’ ............................................................................................................57
7.
Commit to the ‘High Road’........................................................................................................58
8.
Apply the ‘Plain-English’ Principle ..........................................................................................58
9.
Promote a ‘Management-Summary’ Practice ..........................................................................58
10.
Update Website for Accessibility.............................................................................................58
11.
Invest in Marketing Capacity...................................................................................................59
12.
Join Stakeholder Initiatives......................................................................................................59
13.
PEFC International Conference on Forestry and the Environment.....................................60
14.
Develop Annual Internal Governance ‘Check-Up’................................................................60
15.
Volunteer for One World Trust’s Governance Review...........................................................60
P
HASE
T
WO
– G
ET
S
TRUCTURED
.............................................................................................................61
16.
Strategically Update Board Model..........................................................................................61
17.
Focus Board Role .....................................................................................................................61
18.
Recruit Additional Stakeholders into National Governing Bodies (NGBs)..........................61
19.
Expand ‘Extraordinary Members’ into a Forum....................................................................62
20.
Add Stakeholder Forum ‘Right of Agenda’.............................................................................62
21.
Expand Secretariat Capacity...................................................................................................62
22.
Tighten Independent Consultant and Panel of Experts’ Role................................................63
23.
Launch Tropical Initiative........................................................................................................63
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38. Lead Forestry Policy on Carbon for Governance Review 2008
The PEFC Governance Review outlines 39 recommendations aimed at further improving the effectiveness of the world's largest certification scheme. The review will support the restructuring of the organisation's governance to ensure that PEFC International meets its objective as set out in the 2007 Strategic Plan.
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