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1 1 Irwin/McGraw Hill

1 1 Irwin/McGraw Hill

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Published by: kemime on Jan 29, 2010
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01/29/2010

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Irwin/McGraw-Hill
© The McGraw-Hill Companies,
 
C h a p e
I
NTRODUCTION
Chapter Outline
IntroductionSpecific Objectives of the Book The Emergence of OM The Ever-Changing World of OMHistorical Development of OM
Irwin/McGraw-Hill
© The McGraw-Hill Companies,
1-1
 
Irwin/McGraw-Hill
© The McGraw-Hill Companies,
 
C h a p e
I
NTRODUCTION
Irwin/McGraw-Hill
© The McGraw-Hill Companies,
1-2
Chapter Objectives
Demonstrate that OM addressesissues inboth manufacturing and services.Introduce the application of OM toolstoother functional areas.Show the impact of an increasinglycomplexenvironment on the OM function.Demonstrate that OM takes a globalperspective as a firm becomesinternational.Define OM and show how it adds
 
Irwin/McGraw-Hill
© The McGraw-Hill Companies,
HIBIT 1.1
 
Role of OM with an Organization
Corporate StrategyMarketplaceMarketing StrategyOperations StrategyFinance Strategy
1-3

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