Why a Muslim Mind Map? In the 21
st
Century?
Muslim world wide need to rethink and re look at their daily behaviour from themoment they wake up, goes to work, socializes, spending time with their families andlater return homes to their bed.It may be argued that the existing example and living prefect or standard includingthe strict foundation provided by the Prophet is enough and forever will be eternalizetill the end of the days by billion of Muslim should be adequate, yet when we look atthe Muslim behaviour and etiquette it is a stark contrast to the ways of the one Godand the Beautiful ethics and conduct of the Prophets.Islam is a way of live and should represent the truth and the beautiful and naturalorder of living yet, the present predicament and living of most Muslim does not portrayed this living and dynamism of Islam.
The Failure of Islam as a Brand.
Branding and Marketing goes hand in hand, what does marketing’s entails?
Definition of Marketing:
Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and itsstakeholdersSo every action of each Muslim in any ways will be a part of the whole branding andmarketing of Islam it self! Islam is not a loner, it is a religion where each behavior must be related and portrayed Islam true identities. A policeman wearing a uniformand carrying a gun is expected to behave accordingly within a society points of views,if a policeman divert from its original purposes, it in it self have tarnished the verymeaning and foundation of that particular institution.21
st
century Muslim must possessed and have within his or her mind some of thefollowing criteria’
•
Benefits as a Muslim
Being as a Muslim must at its core be beneficial to his or her self, ie: you are beingsaved by professing and following the one and only true religion. You must also be beneficial to other Muslim. Your existence within your life cycle must also benefitothers humans, animal and this world, for surely you are the caliph and the chosenones. Your ethics must be of the highest and most adorable to all of creation, loving,non destructive and following the full spectrum of those which may evokesadmiration and be as an umbrella or as a salvation to others entities.Indeed we have given you these responsibilities and even the mountain does not dareto receive these great responsibilities, yet you human have been entrusted and havechosen to undertake this great task and responsibilities
•
Creditability
Are you credible and honors enough to carry Islam as your religion. Do not tarnish itscredibility’s, trustworthy and other aspect of this noble religion.
•
Communication (real-time)
Our communication and social interaction. Are we a good person in nature, can wecommunicate with loving kindness? Can we address other being or other fellowMuslim with their deserved and rightful ways? Peace Be Upon You? Do we reallymeant what we say or it is just a slip of the tongue or a customary salutation?
•
Research and self criticism
Do we dare to do research into our daily live which ones reflect the beautiful religionand which ones reflect our own desires and self interest, are we doing it solely for godand not any other ulterior motives? Can we accept criticism or just follow the blinddogma of the majorities of other professor of Islam?
1COCA-COLA $67B
2
MICROSOFT $56B3IBM $56B4GE $48B5INTEL $32B6NOKIA$30B7TOYOTA$28B7DISNEY $27B8MCDONALD'S $26B
9
MARLBORO $24B10MERCEDES $21B
Value of a Brand? Do Islam need a Branding? Why on Earth do we care aboutBranding let God Alone does the Branding?We each sees something based upon its Brand or market perception or Consumer perception. Yes Put a Mercedes and A Toyota Side By Side and ask a person tochoose. I bet 75-99% will choose Mercedes if you are ask to choose ones and take ithome for free!Each brand have invested heavily and have maintain the utmost stringent of Qualitiescontrol program and checking system available to bring its brand to where it is today.You can walk into any part of this Earth and pick up a Bottle of Coca Cola or Coke,and trust me each ones will taste the same. There is no points or arguing that Coke isCoke and Pepsi is Pepsi. It may come in a bottle with Arabic writings or Tibetans butthe taste will always remains the same!What about Islam and its individuals, what are the similarities? Yes there remains thecore taste of Islam which is Praying to the One God, They all says Allah and they will
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Why a Muslim Mind Ma1
Muslim Mind Map, for 21st century Muslim.
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