Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
70Activity
0 of .
Results for:
No results containing your search query
P. 1
MANAGERIAL INFORMATION SYSTEM IN CAFÉ COFFEE DAY

MANAGERIAL INFORMATION SYSTEM IN CAFÉ COFFEE DAY

Ratings:

4.0

(1)
|Views: 6,258 |Likes:
Published by sakshi231186

More info:

Published by: sakshi231186 on Jan 29, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOCX, PDF, TXT or read online from Scribd
See more
See less

06/30/2013

pdf

text

original

 
 
MANAGERIALINFORMATION SYSTEMIN CAFÉCOFFEE DAY 
[Type the documentsubtitle]
SUBMITTED BY: ANKITGULATIAMITKUMARDEVESHRI SRIVASTAVADIPISHPAL CALLYHARISHANKERHEMLATACHANDANI
1/27/2010
 
 
HISTORY OF CAFÉ COFFEE DAY 
Café Coffee Day is a division of India's largest coffee conglomerate,AmalgamatedBean Coffee Trading Company Ltd. (ABCTCL), popularly known as Coffee Day, A Rs.750 crore ISO 9002 certified company. Coffee Day sources coffee from 5000 acres of coffee estates, the 2nd largest in Asia, that is owned by a sister concern and from11,000 small growers. It is one of India’s leading coffee exporters with clients acrossUSA, Europe & Japan.With its roots in the golden soil of Chickmaglur, the home of some of the best IndianCoffees and with the vision of a true entrepreneur nurturing it, Coffee Day has itsbusiness spanning the entire value chain of coffee consumption in India. Its differentdivisions include: Coffee Day Fresh n Ground (which owns 400 Coffee bean andpowder retail outlets), Coffee Day Xpress (which owns 895 Coffee Day Kiosk), CoffeeDay Take away (which owns 12000 Vending Machines), Coffee Day Exports andCoffee Day Perfect (FMCG Packaged Coffee) division.Café Coffee Day (CCD) pioneered the café concept in India in 1996 by opening itsfirst café at Brigade Road in Bangalore. Till about the late 1990’s coffee drinking inIndia was restricted to the intellectual, the South Indian traditionalist and the fivestar coffee shop visitor. As the pure (as opposed to instant coffee) coffee café culturein neighboring international markets grew, the need for a relaxed and fun “hangout”for the emerging urban youth in the country was clearly seen.Recognizing the potential that lay ahead on the horizon, Café Coffee Day embarkedon a dynamic journey to become a large organized retail café chain with a distinctbrand identity of its own. From a handful of cafés in six cites in the first 5 years, CCDhas become India’s largest and premier retail chain of cafes with 858 cafes in 134cities around the country.“Enthused by the success of offering a world-class coffee experience, CCD has
 
 
opened a Café in Vienna, Austria and is planning to open other Cafes in the MiddleEast, Eastern Europe, Eurasia, Egypt and South East Asia in the coming months.”
 
19961
st
Café in
 
2001, owned a
Amalgamated bean coffee
2006Launched flavoured

Activity (70)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
Mahesh M Nair liked this
Sumair Saleem liked this
Avijeet Verma liked this
Vidhya liked this
Abhishek Dixit liked this
Varun Anand liked this
Punitha SP liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->