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Indian Hotel Industry Analysis

Indian Hotel Industry Analysis

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Published by mphani072
this is analysis on indian hotel industry
this is analysis on indian hotel industry

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Published by: mphani072 on Jan 29, 2010
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08/03/2013

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CHAPTER - 1
INTRODUCTION
SNIST MBA1
 
1.1
History & EvolutionThe hotel industry that exists today can be traced back to 3000 B.C. where theearliest inns were homes with rooms provided for travelers. Conditions improved in1700s England when the renaissance sparked the desire to travel. The United States sawits hotel industry created a century later. By this time they had revolutionized many firstsin the industry including private rooms with locks and doors, free soap, a trained staff,and a pitcher of water in each room. Indoor plumbing and the creation of the lobbyfollowed shortly thereafter. The business of providing strangers with hospitable meanshas come along way. What once was a service to fellow man is now the foundationnumerous economies throughout the world.The modern era of the hotel industry saw its beginnings in 1794 New York wherethe first ever hotel was built. Profit potential was recognized with the inception of theindustrial revolution. Stock companies invested in hotels seeking profit from propertyvalue appreciation and room occupancy revenue. Surrounding communities werepromised increase in sales by means of higher volume of people passing through., theindustry creates a multitude of opportunities that now saturate the industry in the formof spin-offs of these top four hotel companies creating the most common chains we knowof today. History has proven that the success of this industry has largely to do with twofactors, location and innovative integration, the combination of these two has created amargin between the larger chains and those who operate on a smaller scale. Soap andlocks on doors were the innovation for their day. Strategic placement and productdifferentiation once again guide the success of this industry.The word hotel is derived from theFrenchhôtel (coming from hôte meaninghost), which referred to a French version of atownhouseor any other building seeingfrequent visitors, rather than a place offering accommodation. A hotel is an establishmentthat provides paidlodging on a short-term basis.
SNIST MBA2
 
The provision of basicaccommodation, in times past, consisting only of a roomwith a bed, a cupboard, a small table and a washstand has largely been replaced byrooms withmodern facilities, includingen-suite bathroomsandair conditioningor climate control. Additional common features found in hotel rooms are a telephone, analarm clock, a television, and Internet connectivity; snack foods and drinks may besupplied in amini-bar, and facilities for making hot drinks. Larger hotels may provide anumber of additional guest facilities such as a restaurant, a swimming pool or childcare,and have conference and social function services. Some hotels offer meals as part of aroom and board arrangement.Hotel Industry in India has witnessed tremendous boom in recent years.Hotel Industry is inextricably linked to the tourism industry and the Growth in theIndian tourism industry has fuelled the growth of Indian Hotel industry. The thrivingeconomy and increased business Opportunities in India have acted as a boon for Indianhotel industry. The Arrival of low cost airlines and the associated price wars have givendomestic tourists a host of options.The 'Incredible India'
 
destination campaign and the recently launched'Atithi Devo Bhavah' (ADB) campaign
 
have also helped in the growth of domestic andinternational tourism and consequently the hotel industry. According to a report, HotelIndustry in India currently has supply of 110,000 rooms and there is a shortage of 150,000 rooms fuelling hotel room rates across India. According to estimates demand isgoing to exceed supply by at least 100% over the next 2 years. The future scenario of Indian hotel industry looks extremely rosy. It is expected that the budget and mid-markethotel segment will witness huge growth and expansion while the luxury segment willcontinue to perform extremely well over the next few years.
SNIST MBA3

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